2008/09 Undergraduate Module Catalogue

GEOG3010 Advanced Retail Planning

20 creditsClass Size: 95

Module manager: Professor Graham Clarke
Email: g.p.clarke@leeds.ac.uk

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2008/09

This module is approved as an Elective

Module summary

The course aims to introduce students to the applied topic of site location research. The course first considers the latest trends in retailing in order to update students from year 2 course on retail geography, but this is not a pre-requisite for taking this module. Key methods for site location are then explored, including GIS and spatial interaction models. Consideration of retail demand and retail site attractiveness are two fundamental components of these techniques. Model calibration and testing are also explored. Finally the course reviews new techniques for optimisation in retail store analysis.

Objectives

On completion of this module students should:
i) understand the use of spatial models in retail location analysis
ii) critically evaluate GIS for store location planning
iii) assess the impact of the latest retail trends for site location
iv) build the data sets to enable a suite of store location models to be run and evaluated
v) understand the role of optimisation in retail planning

Skills outcomes
A Knowledge and Understanding
A4 Spatial patterns and relationships in human phenomena at a variety of scales
A8 The role of changes in technology, the nature of work and labour markets in influencing spatial patterns of economic activity
A9 The theory and application of quantitative, visualisation and other spatial techniques across a wide range of geographical contexts

B Cognitive skills
B1 Abstraction and synthesis of information from a variety of sources
B3 Critical analysis and interpretation of data and text
B4 Developing reasoned arguments
B5 Solving problems and making reasoned decisions

C Practical/professional skills
C1 Plan, design, execute and report geographical research both individually and as part of a team
C2 Undertake effective laboratory and field work (with due regard for safety and risk assessment)
C3 Employ a variety of technical and laboratory-based methods for the analysis and presentation of spatial and environmental information (e.g. GIS, water chemistry, etc)
C4 Collect, interpret and synthesise different types of quantitative and qualitative geographical data

D Key skills
D1 Learn in familiar and unfamiliar situations
D2 Communicate effectively (in writing, verbally and through graphical presentations)
D3 Apply numerical and computational skills to geographical information
D4 Use information technology effectively (including use of spreadsheet, database and word processing programmes; Internet and e-mail)
D5 Identify, retrieve, sort and exchange geographical information using a wide range of sources
D6 Work as part of a team and to recognise and respect the viewpoints of others
D7 Manage time and organise work effectively

Syllabus

1. Introduction to course:
2. Key approaches in retail analysis (1): GIS
3. Key approaches in retail analysis (2): Geodemographics
4. Key approaches in retail analysis (3a): Spatial interaction models 1
5. Key approaches in retail analysis (3b):Spatial interaction models 2
6. Network Reinvention
7. No lecture: reading week
8. Niche spatial marketing, planning and the CC
9. Mergers and Acquisitions
10.E-Commerce
11. Globalisation and store location: conclusions

Teaching methods

Delivery type	Number	Length hours	Student hours
Lecture	10	1.00	10.00
Practical	10	2.00	20.00
Private study hours			170.00
Total Contact hours			30.00
Total hours (100hr per 10 credits)			200.00

Private study

30 hours data preparation and model implementation
60 hours reading to support lectures
30 hours preparation for project report
50 hours revision and preparation

Opportunities for Formative Feedback

Through student feedback during the lectures themselves and feedback obtained in the course review process. Furthermore, the lecturers attend the practical classes and can monitor progress directly (and provide more guidance and feedback as necessary)

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Project	3,000 words	60.00
Total percentage (Assessment Coursework)		60.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Exams

Exam type	Exam duration	% of formal assessment
Standard exam (closed essays, MCQs etc)	1 hr 30 mins	40.00
Total percentage (Assessment Exams)		40.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 29/04/2009

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