2011/12 Undergraduate Module Catalogue

LUBS1120 Enterprise and Entrepreneurship

10 creditsClass Size: 80

Module manager: Dr Vassiliki Bamiatzi
Email: v.bamiatzi@leeds.ac.uk

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2011/12

This module is mutually exclusive with

LUBS1885

Business Practice

Module replaces

LEED2110 Skill Build for Enterprise

This module is approved as an Elective

Module summary

- Are you interested in starting your own business now or at some time in the future? - Are you interested in developing your practical knowledge of the processes of creating a business or in understanding the nature of the dynamic, creative, flexible, innovative self-starters who in the future might be very effective at work or actually run a personal enterprise?If so, this module could be for you.This module offers you the chance to understand the stages through which an idea needs to be developed - to take it from a concept to a saleable product. This will include knowing how to generate, select and modify ideas, turn these ideas into business goals, assess the market and potential customers and relate the qualities of their product to the public. You will learn about different types and styles of enterprises and develop your understanding of business processes and the ways in which they are implemented drawing from both UK and international examples. This module is an opportunity to develop key enterprise skills, such as group working, communication skills, creativity, problem solving, networking, negotiation and presentation skills.

Objectives

A student completing this module will:
- have experience of reflecting on their own personal goals and values in relation to starting an enterprise;
- have developed a personal understanding of how enterprises are created and run in relation to examples in literature;
- have an appreciation of the skills and attributes of entrepreneurs;
- know where to get help to develop a business idea and bring it to market in the future;
- have recognised their own skills base and begun to develop this.

Learning outcomes
Students will be made aware of the stages through which an idea needs to be developed to take it from a concept to a saleable product. This will include knowing how to generate, select and modify ideas, turn these ideas into business goals, assess the market and potential customers and relate the qualities of their product to the public.

In addition, students are expected to read widely about different types and styles of enterprises to develop their understanding of business processes and the ways in which they are implemented drawing from both UK and international examples.

Skills outcomes
- Risk taking
- Recognising gaps/niche in the market
- Creativity
- Motivation to succeed
- Motivating others
- Communication
- Problem-solving
- Self-belief
- Flexibility
- Innovation
- Research skills
- Networking
- Negotiation
- Organisational ability
- Presentation

Syllabus

Week // Workshops/Lecture
1 Introduction
2 Applying your skills to business
3 Getting Started
4 Ideas and Innovation
5 Market Awareness
6 Financial Management
7 Business Planning
8 Promoting your Business
9 Practical Business Planning
10 Business Plan Exercise
11 Module Sumary Workshop

Teaching methods

Delivery type	Number	Length hours	Student hours
Group learning	1	2.00	2.00
Seminar	10	1.50	15.00
Tutorial	10	0.50	5.00
Private study hours			78.00
Total Contact hours			22.00
Total hours (100hr per 10 credits)			100.00

Private study

- Students are expected to read widely about different types and styles of enterprises to develop their understanding of business processes and the ways in which they are implemented at a variety of scales.
- An excellent researcher would have a good balance of UK and international examples.
- The market Awareness project requires students to research and pool information.
- Excellent presentations and reports arise where the group have drafted materials early and have discussed and revised them.

Opportunities for Formative Feedback

Attendance will be expected at every session, and non-attendance without good reason followed up.

Each session is interactive with group work, discussion and elevator pitches. Involvement is key to this process. Progress issues will be addressed during the interactive workshop sessions and tutorials.

Students complete a standard group work contribution form as part of the assessment submission.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Essay	2,000 words (excluding bibliography)	70.00
Group Project	3,000 words (excluding bibliography)	30.00
Total percentage (Assessment Coursework)		100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 27/03/2012

Disclaimer

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