2012/13 Taught Postgraduate Module Catalogue

DESN5250M Dissertation - Advertising and Design

30 creditsClass Size: 40

Module manager: Dr Paul Wilson
Email: texpw@leeds.ac.uk

Taught: 1 Apr to 30 Sep View Timetable

Year running 2012/13

This module is not approved as an Elective

Objectives

The dissertation modules give the opportunity for students to explore an issue of contemporary academic and/or business interest, in the subject area of Advertising and Design, by critical review and analysis of literature and further primary and/or analysis of secondary research.

The integration of the teaching programme within the Business School and the School of Design has the potential to give rise to novel approaches to the subject and research questions of interest to the wider academic and professional design community.

Learning outcomes
On completion of this module, students will be able to:
- demonstrate an ability to apply skills and knowledge acquired throughout the programme to the framing of specific research questions;
- formulate detailed research design for investigation;
- demonstrate appropriate academic rigor in the acquisition, critical analysis and presentation of conceptual and empirical material derived from primary and secondary sources;
- successfully implement a chosen research project exhibiting high quality written skills under the guidance and supervision of a faculty supervisor;
- if conducted as a team, to develop and exhibit team-working and project management skills in initiating; managing integrating a dissertation.

Syllabus

Students are to provide an individual piece of work based upon a sound understanding of the research methodology.

Teaching methods

Delivery type	Number	Length hours	Student hours
Lecture	1	2.00	2.00
Tutorial	5	0.50	2.50
Private study hours			295.50
Total Contact hours			4.50
Total hours (100hr per 10 credits)			300.00

Private study

The module is extensively run via private study and is very much student driven. Students are expected to work full time on this over the summer months.

Opportunities for Formative Feedback

The individual or group will have meetings with a supervisor.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Essay or Dissertation	8,000-9,000 words	100.00
Total percentage (Assessment Coursework)		100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 07/02/2014

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