2014/15 Undergraduate Module Catalogue
COMM2780 Media Policy
20 creditsClass Size: 60
Module manager: Dr Giles Moss
Taught: Semester 1 View Timetable
Year running 2014/15
Module replacesCOMM2930 Communications Policy Issues
This module is not approved as a discovery module
ObjectivesThis module is designed to introduce you to media and communications policy and to provide you with the tools with which to analyze and normatively evaluate recent policy developments and debates.
Over the course of the semester, you will cover a range of contemporary issues in key policy areas, including media ownership, media content regulation, and public service broadcasting, and the policy debates surrounding new media and the internet.
On completion of this module, students should be able to:
- demonstrate knowledge of media and communications policy and its significance for the communications industries;
- apply key media and communications policy concepts and principles;
- analyse the forces that shape media and communications policy including the relationship between communications policy and commercial interests;
- evaluate contemporary policy developments and debates, making judgements on their merits and formulating appropriate recommendations.
This module examines the cultural and political implications of media and communications policy and its significance for the communications industries.
The module analyses the competing purposes and principles of media and communications policy and the different economic, political, and cultural models of media it may promote (e.g., just another business, the fourth estate, or a public service).
The module covers a range of contemporary issues in key policy areas, including media ownership, media content regulation, and public service broadcasting, and the policy debates surrounding new media and the internet. The discussions of these topics will be supported by an analysis of the power dynamics of the policy process and of the differing policy approaches found at national and international levels.
|Delivery type||Number||Length hours||Student hours|
|Private study hours||176.00|
|Total Contact hours||24.00|
|Total hours (100hr per 10 credits)||200.00|
Private study- Lecture and seminar preparation (66 hours)
- Essay preparation (55 hours)
- Preparation of group project and presentation (55 hours).
Opportunities for Formative Feedback- Participation in seminars
- Group presentation
- Assessment Tutorials
Methods of assessment
|Assessment type||Notes||% of formal assessment|
|Essay||1 x 2,000-2,500 words||40.00|
|Report||Individual Report 1 x 1,500 - 2,000 words||40.00|
|Poster Presentation||A poster presenting the findings of the group project||20.00|
|Total percentage (Assessment Coursework)||100.00|
If a group fails to produce a poster or if failure in the poster element produces a fail in the overall mark, the resit will take the form of a 1000-1500 essay.
Reading listThe reading list is available from the Library website
Last updated: 04/03/2015
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