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2016/17 Undergraduate Module Catalogue

LUBS1005 Understanding Enterprise Potential

10 creditsClass Size: 65

Module manager: Isla Kapasi

Taught: Semester 2 View Timetable

Year running 2016/17

This module is mutually exclusive with

LUBS1120Enterprise and Entrepreneurship

Module replaces

LUBS1120 Enterprise and Entrepreneurship

This module is approved as a discovery module

Module summary

This module offers you the chance to understand and develop your own personal enterprising potential. The module considers the role of entrepreneurs and entrepreneurial teams, how ideas and identified problems can be developed and acted upon to turn them from a personal concept to an identified opportunity. Through this process, you will be supported understanding and developing the dynamic, creative, flexible, innovative skills required to be enterprising and effective, either in University, work or through starting a new business. Through a series of two hour interactive workshops, topics will include knowing how to generate ideas, turn these ideas into enterprise goals, spot problems, gain support and relate the qualities of your solution to the public. This module is delivered by the Centre for Enterprise and Entrepreneurship Studies and is designed to be accessible for all students, regardless of subject discipline. Through a workshop-style learning approach it supports and encourages students to experiment with, and learn from, enterprising action.


This module aims to provide students with an awareness of the stages through which an idea needs to be developed to take it from a concept to an identified opportunity. This will include knowing how to generate, select and modify ideas, turn these ideas into business goals, assess personal capacity to act on these and relate the qualities of their product to the public.
In addition, it provides guidance to enable students to read widely about different types and styles of entrepreneurs and develop their understanding of entrepreneurial processes and the ways in which they are implemented, drawing from examples.

Learning outcomes
Learning Outcomes
Upon completion of this module students will be able to:
- Recognise and explain how new opportunities are developed
- Define and articulate the skills and attributes of entrepreneurs
- Identify and access sources providing the tools to enable them to develop a new opportunity and communicate this to others

Skills outcomes
Upon completion of this module students will be able to:
- Communicate effectively through oral presentations a range of ideas and concepts
- Apply acquired research skills to arrive at sound judgements

Subject specific
- Solve problems through the application of underlying concepts and basic theories of enterprise and entrepreneurship
- Demonstrate the acquisition and development of negotiation skills in the context of group work
- Reflect on their own personal goals and values in relation to developing new opportunities
- Recognise, analyse and begin to develop their own skills base


Indicative outline (subject to change):

1 Introduction
2 Identifying enterprise skills
4 Getting started and developing ideas
5 Creating and identifying opportunities
6 Spotting problems and anomalies
7 Entrepreneurial teams and building support
8 Acquiring and using resources
9 Modifying and shaping the enterprise
10 Developing an enterprise proposal
11 Module summary and Assessment

These sessions are generally provided in workshop format

Teaching methods

Delivery typeNumberLength hoursStudent hours
Private study hours75.00
Total Contact hours25.00
Total hours (100hr per 10 credits)100.00

Private study

- Students are expected to read widely about different types and styles of entrepreneurs to develop their understanding of entrepreneurial processes and the ways in which new opportunities are developed.
- Students should actively research UK and international examples
- The workshops will require students to work collaboratively by pooling information and planning opportunity development tasks.
- Excellent presentations arise where the group have drafted materials early and have discussed and revised them.

Opportunities for Formative Feedback

Attendance will be expected at every session, and non-attendance without good reason followed up.

Each session is interactive with group work and discussions. Involvement is key to this process. Progress issues will be addressed during the interactive workshop sessions and tutorials.

Methods of assessment

Assessment typeNotes% of formal assessment
Essay2,000 words (excluding references)70.00
PresentationGroup presentation. Max 5 minutes. Group size approximately 4-5.30.00
Total percentage (Assessment Coursework)100.00

Resit via 2 hour examination

Reading list

The reading list is available from the Library website

Last updated: 16/08/2016


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