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2016/17 Undergraduate Module Catalogue

LUBS1015 Enterprise in Action

10 creditsClass Size: 25

Module manager: Dr Richard Tunstall
Email: r.tunstall@leeds.ac.uk

Taught: Semester 1 View Timetable

Year running 2016/17

This module is mutually exclusive with

LUBS1120Enterprise and Entrepreneurship
LUBS1890Starting Your Own Business

This module is approved as a discovery module

Module summary

This module will allow you to develop an understanding of enterprise development and management from an entrepreneur's perspective, through academic teaching supported by the multi-award winning business simulation software, “SimVenture". You will be able to understand, and experience, the consequences of decision making in all aspects of a new small business (such as organisational structure, sales & marketing, finance and operations) by simulating best practice in business start-up. The consequences of these actions will then be explored, evaluated and used to consider the challenges for real small firms and to support group work on a case study opportunity development challenge. This module is delivered by the Centre for Enterprise and Entrepreneurship Studies and is designed to be accessible for all students, regardless of subject discipline. Through a workshop-style learning approach it supports and encourages students to experiment with, and learn from, enterprising action.

Objectives

The aim of this module is to introduce students to the decisions and processes involved in managing a small enterprise, to allow them to explore the consequences of their decisions and evaluate their progress within a simulated business environment.
By the end of this discovery module students will have an in-depth awareness of what is involved in strategic business planning and management from a variety of perspectives.

Learning outcomes
Upon completion of this module, students will be able to:
- describe and explain different theoretical and methodological approaches to business planning and management
- recognise and apply basic general small business management skills in the areas of planning, organising, directing & controlling
- assess business situations and analyse how decisions can impact on the operation of a small enterprise as a whole
- employ functional concepts and operations in activities such as marketing, finance, personnel, sales etc

Skills outcomes
Upon completion of this module, students will be able to:
Transferable
- analyse and think critically
- make and influence decisions
- conduct research
- communicate both in writing and through oral presentation
- work effectively in a team conduct and pitch a business plan

Subject specific
- employ functional concepts and operations in activities such as marketing, finance, personnel, sales etc


Syllabus

Indicative content:

Week // Topic
1. Groups formation & Info about how to Start a Company in the Real World
2. Introduction to the Simulation software; Basic features and analysis of the concept; Test drive
3. Introduction: Porter's 4 Ps (Product, Placement, Price, Promotion)
4. Market Research & Reports, Market Segmentation & Product
5. Sales & Marketing
6. Profit forecasting & Financial projections 1
7. Profit forecasting & Financial projections 2
8. Problem Solving
9. How to Build, prepare and present a Business Plan
10. Company Progress Presentation & Competition outcomes
11. Revision & Coursework Surgery Session

Teaching methods

Delivery typeNumberLength hoursStudent hours
Computer Class112.0022.00
Lecture41.004.00
Private study hours74.00
Total Contact hours26.00
Total hours (100hr per 10 credits)100.00

Private study

Students must attend the lectures and computer workshops.

Students will be expected to read widely about the various theories of small business management from a variety of perspectives and understand how theses relate to current practices.

Students will be expected to prepare essays, presentations and team assignments.

Opportunities for Formative Feedback

Attendance will be expected at every session, and non-attendance without good reason followed up.

Each session will be intensely interactive and progress issues will be addressed during the sessions.

Students will complete a piece of written work as part of the assessment.

Methods of assessment


Coursework
Assessment typeNotes% of formal assessment
Essay2,000 words excluding references70.00
Poster PresentationGroup project30.00
Total percentage (Assessment Coursework)100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 29/03/2017

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