2016/17 Undergraduate Module Catalogue
LUBS3015 Advanced Entrepreneurship
20 creditsClass Size: 65
Module manager: Richard Tunstall
Taught: Semester 2 View Timetable
Year running 2016/17
This module is mutually exclusive with
|LUBS3009||Social Networking and New Venture Creation|
Module replacesLUBS3006 Social Networking for Enterprise
This module is approved as a discovery module
Module summaryThis module aims to advance your knowledge of entrepreneurship through experiencing aspects of the new venture creation process. Your learning will be supported by seminars, live case studies, guest speakers and practical (group and individual) exercises. This module will help you understand your own enterprise skills, business models and exploiting market opportunities in the context of the new venture creation process.
ObjectivesThe objectives of this module are: to give students an enhanced understanding of entrepreneurship and intrapreneurship in the context of new venture creation, to increase students' ability to develop and communicate new business ideas using business model theory and to enhance students' knowledge of digital marketing in the context of new venture creation.
A student completing this module will be able to:
- Research, develop and communicate new business ideas based on knowledge of the new venture creation process.
- Identify and apply key knowledge and theory relating to entrepreneurship and intrapreneurship for economic and social impact.
- Articulate their own enterprise skills and attributes for new venture creation and identify how groups develop and deliver agreed objectives.
- Commercial awareness
- Problem solving
- Team working
- Communications skills
The general outline of the syllabus is included below:
1. Introduction: Perspectives and practice of entrepreneurship
2. Individual: Beyond the 'heroic' entrepreneur
3. Visions: Creating new enterprise (OBM)
4. Opportunities: Nurturing creativity and innovation
5. People: Leading teams and networks
6. Presentations: Pitching a new enterprise plan
7. Business Models: Business Model Canvas
8. Markets: Understanding customers and competitors
9. Digital marketing: Understanding social media for enterprise
10. Integrated strategy: Developing an integrated strategy and business model
|Delivery type||Number||Length hours||Student hours|
|Private study hours||167.00|
|Total Contact hours||33.00|
|Total hours (100hr per 10 credits)||200.00|
Private studyThe module has a core text. There will also be a reading list.
1. In order to contribute to the seminars sessions and independent learning, students will be expected to read the academic literature, newspapers and online media relating to entrepreneurship and enterprise. Typically 60 hours.
2. Student groups will also work on a new venture creation exercise. Typically 40 hours.
3. Students will work independently on an assignment, which will draw on the module content and reading. Typically 63 hours.
Opportunities for Formative FeedbackAttendance will be expected at every seminar and panel session, and non-attendance without good reason will be followed up. Progress issues will be addressed informally during the interactive seminar sessions. Students will be encouraged to contribute to discussions in seminars and present ideas.
Methods of assessment
|Assessment type||Notes||% of formal assessment|
|Group Project||5 minutes presentation||20.00|
|Total percentage (Assessment Coursework)||100.00|
The module will consist of two assessments: 1. Individual 3,000 word essay (excluding references). 2. Group video presentation (5 minute). Typical group size is five-six students. Module resit will take the form of a two-hour examination only.
Reading listThe reading list is available from the Library website
Last updated: 14/02/2017
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