2016/17 Taught Postgraduate Module Catalogue
LUBS5538M New Venture Creation
15 creditsClass Size: 90
Module manager: Isla Kapasi
Taught: Semester 2 View Timetable
Year running 2016/17
Module replacesReplaces semester 2 part of LUBS 5525M (30 credits).
This module is not approved as an Elective
Module summaryThis module aims to advance your knowledge of entrepreneurship through experiencing aspects the new venture creation process. Your learning will be supported by seminars, live case studies, guest speakers and practical (group and individual) exercises. This module will help you understand your own enterprise skills, business models and exploiting market opportunities in the context of the new venture creation process.
ObjectivesThe objectives of this module are: to give students an enhanced understanding of entrepreneurship and intrapreneurship in the context of new venture creation, the ability to develop and communicate new business ideas using business model theory and knowledge of digital marketing in the context of new venture creation.
A student completing this module will be able to:
- Research, develop and communicate new business ideas based on knowledge of the new venture creation process.
- Identify and apply key knowledge and theory relating to entrepreneurship and intrapreneurship for economic and social impact.
- Commerical awareness
- Problem solving
- Team working
- Communication skills
Subject specific skills:
On completion of this module, students will be able to articulate their own enterprise skills and attributes for new venture creation and identify how groups develop and deliver agreed outcomes.
The general outline of the syllabus is included below:
1. Introduction: Perspectives and practice of entrepreneurship
2. Individual: Beyond the 'heroic' entrepreneur
3. Visions: Creating new enterprise (OBM)
4. Opportunities: Nurturing creativity and innovation
5. People: Leading teams and networks
6. Presentations: Pitching a new enterprise plan
7. Business Models: Business Model Canvas
8. Markets: Understanding customers and competitors
9. Digital marketing: Understanding social media for enterprise
10. Integrated strategy: Developing an integrated strategy and business model
11. Reflections: Learning from entrepreneurs
|Delivery type||Number||Length hours||Student hours|
|Private study hours||113.00|
|Total Contact hours||37.00|
|Total hours (100hr per 10 credits)||150.00|
Private studyThe module has a core text. There will also be a reading list.
1. In order to contribute to the seminars sessions and independent learning, students will be expected to read the academic literature, newspapers and online media relating to entrepreneurship and enterprise. Typically 60 hours.
2. Student groups will also work on a new venture creation exercise. Typically 40 hours.
3. Students will work independently on an assignment, which will draw on the module content and reading. Typically 63 hours.
Opportunities for Formative FeedbackAttendance will be expected at every seminar and panel session, and non-attendance without good reason will be followed up. Progress issues will be addressed informally during the interactive seminar sessions. Students will be encouraged to contribute to discussions in seminars and present ideas.
Methods of assessment
|Assessment type||Notes||% of formal assessment|
|Group Project||5 minute group presentation||20.00|
|Total percentage (Assessment Coursework)||100.00|
Group video presentation (5 minutes). Typical group size is four to five students. Module resit will take the form of a two-hour examination only.
Reading listThe reading list is available from the Library website
Last updated: 26/04/2017
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