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2017/18 Undergraduate Module Catalogue

LUBS1095 Personal Tutorials for Marketing

20 creditsClass Size: 120

Module manager: Tao Jiang
Email: t.jiang@lubs.leeds.ac.uk

Taught: Semesters 1 & 2 View Timetable

Year running 2017/18

This module is mutually exclusive with

CSER1011Career Planning
CSER1021Career Planning
LLLC1105PDP: Planning for Success
LUBS1046Personal Tutorials for Studies in Finance
LUBS1060Personal Tutorials for Economics
LUBS1080Personal Tutorials for HRM
LUBS1086Exploring Your Potential
LUBS1100Personal Tutorials for International Business
LUBS1876Academic and Employability Connections
LUBS2055Academic and Management Skills
LUBS2130Contemporary Business Issues

This module is not approved as a discovery module

Objectives

The aim of this module is to enable students to achieve a smooth transition to university by adapting and developing their academic, professional and employability skills in a marketing context.

Learning outcomes
Upon completion of this module students will be able to:
- Explain the relationship between generic management and marketing
- Recognise scholarship in management and marketing disciplines
- Recall how to collect relevant information for marketing research and management purpose

Skills outcomes
Upon completion of this module students will be able to:
Transferable
- Work effectively in a team
- Appraise academic theories and present logical arguments
- Assemble coherent arguments within a range of assessments
- Prepare and deliver a professional presentation
- Deploy strategies and techniques for managing own learning in the upper degree levels
- Reflect on self-transferable skills development through their first year at University
- Identify areas for further development and put in place their own personal development plan

Subject specific
- Identify and access a range of different scholarly and non-scholarly sources of information in management domain coupled with a marketing focus
- Demonstrate how to use the opportunities available to them through their programme and Leeds for Life


Syllabus

Indicative content
1.
The University's Values.

2.
The university learning environment
Self-managed learning
Assessment & the effective use of feedback
Jobs, professions and careers; portfolios of careers and multiple careers; work, life and balance.

3
Finding things out: library skills, web skills, interrogating databases
Advanced literacy: reading skills
Reading non-verbal texts: diagrams, maps, pictures, photographs, videos
Critical thinking
Advanced literacy: writing skills
Using and referencing sources
Intellectual property and plagiarism.

Teaching methods

Delivery typeNumberLength hoursStudent hours
Workshop81.008.00
Presentation31.003.00
Lecture231.0023.00
Tutorial30.331.00
Private study hours136.00
Total Contact hours35.00
Total hours (100hr per 10 credits)171.00

Private study

- Preparation for seminars and tutorials
- Completion of portfolio and assessed coursework
- Group work on report and presentation.

Opportunities for Formative Feedback

Student progress will be monitored via:
- personal tutorial meetings
- contribution to group seminars
- and completion of and performance in assessed coursework.

Methods of assessment


Coursework
Assessment typeNotes% of formal assessment
Tutorial PerformanceCompletion of Leeds for Life forms and attendance at personal tutorials6.00
Essay1,500 words50.00
Portfoliopersonal development portfolio - incorporating a CV and a maximum two A3 size individual posters44.00
Total percentage (Assessment Coursework)100.00

Resit will be 100% by coursework.

Reading list

There is no reading list for this module

Last updated: 04/12/2017

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