2015/16 Taught Postgraduate Module Catalogue
LUBS5214M Foreign Market Entry Strategy
15 creditsClass Size: 230
Module manager: Stavroula Spyropoulou
Email: S.Spyropoulou@leeds.ac.uk
Taught: Semester 2 (Jan to Jun) View Timetable
Year running 2015/16
This module is not approved as an Elective
Objectives
This module aims to provide students with an introduction to the integrated study of marketing and international business through an understanding of internationalisation processes and contexts from the perspective of foreign market entry and development strategizing. The module provides the opportunity for students to analyse, select and assess the appropriate decision-tools and data for tackling key aspects of the international marketing process.Learning outcomes
Upon completion of this module students will be able to:
- Critically assess how the external environment may impact on a firm’s international marketing strategy
- Assess and compare alternative foreign market servicing strategies and their drivers, and apply appropriate selection choices in context
- Appraise the factors that impact a firms internationalisation strategy and selection criteria for foreign markets
Skills outcomes
Upon completion of this module students will be able to:
Transferable
- Deploy critical thinking
- Work as an effective team player
- Apply communication and information technology to business applications
Subject Specific
- Make and justify recommendations for the resolution of marketing mix issues and to design a marketing mix strategy
Syllabus
Indicative content
- The scope and context of international marketing
- Internationalization initiation and theories
- The firm and industry dimension
- Foreign market entry modes1: exporting and intermediate modes
- Foreign market entry modes2: hierarchical modes and sourcing
- International marketing research and market selection methods
- Product decisions
- Pricing and distribution decisions
- Communication decisions
- Organizing and controlling the international marketing function
Teaching methods
Delivery type | Number | Length hours | Student hours |
Lecture | 11 | 2.00 | 22.00 |
Seminar | 10 | 1.00 | 10.00 |
Private study hours | 118.00 | ||
Total Contact hours | 32.00 | ||
Total hours (100hr per 10 credits) | 150.00 |
Private study
- Reading of learning material and directed reading in advance of individual lectures;- Case study and presentation preparation in advance of seminars;
- Research, analysis and writing for the group-based international marketing project
- Preparation for mid-term exam.
Opportunities for Formative Feedback
- Students' progress will be monitored through class discussion of the case studies considered in the seminars, and through contribution to a group-based assignment.- During seminars students will be expected to apply the theoretical knowledge gained during lectures and their private study to answering case study questions.
- Students will be given feedback on their responses by the lecturer during the class and they will also be provided with suggested responses to the case studies in written-form (or on the VLE) after the class has finished.
Students will sit a mid-semester examination (20%) on which they will receive formative feedback in terms of the mark awarded. Students will have the opportunity to discuss their performance with module staff to identify areas of problematic understanding to enable them to prepare for the summative assessment at the conclusion of the module. Class discussions during the module will enable student to gauge progress during the course of the module prior to the assessment at the conclusion of the module.
The summative assessment of the module takes the form of a mid-term examination (20%), group assignment (30%) and exam taken at the conclusion of the module (50%).
Students can also obtain feedback on a one-to-one basis from the module manager and lecturers outside the class setting.
Methods of assessment
Coursework
Assessment type | Notes | % of formal assessment |
Group Project | 4,000 words | 30.00 |
In-course MCQ | . | 20.00 |
Total percentage (Assessment Coursework) | 50.00 |
Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated
Exams
Exam type | Exam duration | % of formal assessment |
Standard exam (closed essays, MCQs etc) | 1 hr 30 mins | 50.00 |
Total percentage (Assessment Exams) | 50.00 |
Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated
Reading list
The reading list is available from the Library websiteLast updated: 14/03/2017
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- Undergraduate module catalogue
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