2015/16 Taught Postgraduate Module Catalogue
LUBS5422M Consumer Behaviour Across Cultures
15 creditsClass Size: 270
Module manager: Dr Caterina Presi
Email: cp@lubs.leeds.ac.uk
Taught: Semester 1 (Sep to Jan) View Timetable
Year running 2015/16
Module replaces
LUBS 5420M Interpersonal Communications across CulturesThis module is not approved as an Elective
Objectives
The module combines information processing and consumer culture approaches to explain and examine consumer behaviour from a marketing perspective. A holistic view of consumption as buying, having and being is explored through the application of concepts and theories from the social sciences with an emphasis on behaviour across cultures.Learning outcomes
On completion of this module students will be able to critically evaluate:
- key constructs and theories in consumer behaviour from a cross-cultural perspective
- the impact of consumption behaviour on marketing practices both globally and nationally
- the impact of cognitive, social and cultural factors on individual consumption
Skills outcomes
On completion of this module students will be able to:
Subject specific skills
- communicate analytical findings on consumption from a range of theoretical viewpoints, with particular attention to its cultural dimensions.
- recommend marketing strategies and tactics impacting on behaviour of consumers from a cross cultural perspective, informed by current academic thinking
Syllabus
Indicative content:
1. Introduction to consumer behaviour
2. Culture and consumer behaviour
3. The buying process
4. Perception, learning and memory
5. Motivation and values
6. Attitude and attitude change
7. Consumer identity
8. Family, household and reference groups
9. Consumer resistance
10. New times and new consumers
Teaching methods
Delivery type | Number | Length hours | Student hours |
Lecture | 10 | 2.00 | 20.00 |
Seminar | 10 | 1.00 | 10.00 |
Private study hours | 120.00 | ||
Total Contact hours | 30.00 | ||
Total hours (100hr per 10 credits) | 150.00 |
Private study
- Reading the required chapters from the recommended text(s).- Reading suggested journal articles.
- Preparing for the seminar work.
Researching in relation to completing the assignment.
The private study and independent learning as outlined above will approximately take 120 hours.
Opportunities for Formative Feedback
Via formative feedback throughout the semester and end of semester feedback and assessment.Methods of assessment
Coursework
Assessment type | Notes | % of formal assessment |
Essay | 3,000 words | 100.00 |
Total percentage (Assessment Coursework) | 100.00 |
Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated
Reading list
The reading list is available from the Library websiteLast updated: 09/09/2014
Browse Other Catalogues
- Undergraduate module catalogue
- Taught Postgraduate module catalogue
- Undergraduate programme catalogue
- Taught Postgraduate programme catalogue
Errors, omissions, failed links etc should be notified to the Catalogue Team.PROD