2015/16 Taught Postgraduate Module Catalogue

LUBS5525M Enterprise Awareness and New Venture Creation

30 creditsClass Size: 100

Module manager: Dr Richard Tunstall
Email: r.tunstall@leeds.ac.uk

Taught: Semesters 1 & 2 (Sep to Jun) View Timetable

Year running 2015/16

This module is not approved as an Elective

Module summary

This module will introduce you to the concepts of entrepreneurship, enterprise, start-up and growth. Your learning will be supported through interactive workshops, case studies and reflective exercises though which you will have the opportunity to consider your own entrepreneurial potential. In addition, learning will be supported through the use of an award winning business simulation which will provide a foundation for understanding how strategies are developed for profitable trading from an entrepreneur’s perspective.

Objectives

This module will allow students to explore entrepreneurship, entrepreneurship and social enterprise in the context of new venture creation. In addition, students will understand their own skills and attributes in these areas.

Learning outcomes
On completion of this module students will be able to critically evaluate:
- Enterprise and entrepreneurship theories and concepts using techniques relevant to the discipline
- The entrepreneurial opportunity development process
- Demonstrate the application of project management skills in the execution of individual and group tasks
- Take a pro-active and self-reflective role in a group setting

Skills outcomes
On completion of this module students will be able to:

Subject specific skills
- Assume entrepreneurial skills and in-depth commercial awareness
- Confidently engage in entrepreneurial activity (in their own enterprise or in other places of work) resulting in the creation of economic and/or social value

Transferable Skills
- Self-manage a research project
- Devise plans to solve problems
- Work effectively in a team
- Communicate to an advanced level both in writing and through oral presentation

Programme transferable skills
- Evaluating their own achievement and that of others
- Independent learning and the ability to work in a way which ensures continuing professional development
- Critically to engage in the development of professional / disciplinary boundaries and norms

Syllabus

Indicative content:
1. Introduction and perspectives on enterprise
2. Key theories of entrepreneurship and new venture creation
3. Creativity and innovation
4. Introduction to the enterprise simulation
5. Understanding the competitive environment
6. Sales and marketing for small firms
7. Profit forecasting and financial projections
8. Supporting venture growth
9. Preparing and presenting a business plan
10. New enterprise development presentations
11. Introduction to new venture creation
12. Creating new venture; entrepreneurship, entrepreneurship and social enterprise elements
13. Intellectual property and new enterprise; copyright, trademarks, patents and industrial design rights
14. Opportunities; nurturing creativity and innovation
15. Social networking in the context of enterprise
16. People; leading teams and networks
17. Understanding markets, customers and competitors
18. Controlling operations and technologies
19. Interpreting financial performance
20. Raising capital for new ventures
21. Reflections; Learning from entrepreneurs

Teaching methods

Delivery type	Number	Length hours	Student hours
Workshop	20	3.00	60.00
Lecture	8	1.50	12.00
Private study hours			228.00
Total Contact hours			72.00
Total hours (100hr per 10 credits)			300.00

Private study

Students will be expected to read the academic literature, newspapers and online media relating to
entrepreneurship and enterprise. (20 x 5 hours reading in preparation for workshops [100])

Student groups will also work on a new venture creation exercise (30 hours) and prepare individual assessments (68 hours).

Throughout both semesters, students will be required to keep an online (VLE) reflective blog). (20 x 1.5 hours [30])

Opportunities for Formative Feedback

Attendance will be expected at every session, and non-attendance without good reason followed up.

Issues will be addressed during the interactive sessions. Personal development and progression
through the course will be monitored through online reflective blogs and a written formative assessment of these will be given to students at the end of semester 1 to help them develope their skills going forward. Students will also receive formative feedback on a group pitch that will help them
to develop these skills in preparation for their group assessment in semester 2.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Essay	4,000 wordreport (excluding references)*	70.00
Group Project	15 minute presentation**	15.00
Oral Presentation	15 minute group presentation	15.00
Total percentage (Assessment Coursework)		100.00

* Based on the analysis of at least one identified entrepreneur and the development of their enterprise within an industry relevant to the student’s discipline **Group projects will be supported by non-assessed pitch and reflective logs developed through the class Module resit will take the form of a three-hour seen examination only

Reading list

The reading list is available from the Library website

Last updated: 23/04/2015

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