2015/16 Taught Postgraduate Module Catalogue

LUBS5657M New Product Development

15 creditsClass Size: 40

Module manager: Dr Krsto Pandza
Email: kp@lubs.leeds.ac.uk

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2015/16

This module is not approved as an Elective

Objectives

On completion of this module candidates will be able to:
- understand the steps involved in a new product development process;
- recognize corporate project organization styles;
- understand how to fit new products into your company product portfolio;
- develop a new, innovative product using a specified gated process;
- understand and practice identifying customers and their needs;
- understand and practice developing product specifications;
- rank product specs, features and functions;
- understand and practice brainstorming and concept generation;
- understand and practice concept screening and selection;
- understand and practice prototyping and testing;
- evaluate case studies according to the above parameters and processes;
- apply the product development tools to your company's process.

Use the following NPD tools: affinity process, QFD, AHP, function decomposition, competitive map, value opportunity analysis, concept combination table, rapid prototyping, concept selection matrix, simulation modeling.

Skills outcomes
Candidates will have had the opportunity to develop the following skills through this module:
- define a New Product Opportunity;
- acquire, interpret and prioritize customer needs;
- derive product specifications;
- develop a Function Decomposition of a new product;
- execute an organized concept generation process;
- develop a plan to choose the optimal concept to continue development;
- plan modelling and prototyping.

Syllabus

1. Introduction
2. What Defines Good Design?
3. Winners and Losers: Best Practices in Product Development
4. Defining a Product Development Process -Toward the Stage-Gate
5. Case Study: 2-3: Developing Products on Internet Time.
6. Product and Portfolio Management
7. Case Study 2-4: BMW AG: The digital Car Project
8. Customer Needs - Acquiring and Organizing
9. Product Success Metrics - QFD
10. Case 2-2: Dell Case Study
11. Assign Team Project and Allow Project Time
12. Adjourn
13. Review
14. Team Design Presentations
15. Building the Business Case and Establishing Product Target Specifications
16. Team Time to Develop Target Specs
17. Concept Generation - Product Function Decomposition and Organized Searching
18. Case 1-3: The Deep Dive at IDEO
19. Team time to Generate Concepts
20. Concept Selection - A Formal Process
21. Team Time to Select Concept
22. Presentations
23. Strategic Prototyping
24. Case 1-5: Team New Zealand
25. Wrap-Up and Adjourn

Teaching methods

Delivery type	Number	Length hours	Student hours
Lecture	8	1.00	8.00
Seminar	8	2.00	16.00
Private study hours			126.00
Total Contact hours			24.00
Total hours (100hr per 10 credits)			150.00

Private study

Background reading: 50 hours
Coursework: 76 hours

Opportunities for Formative Feedback

Formative feedback will be provided through interactive discussion, and presentation of case study work and practical exercises in the seminar sessions.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Group Project	New Product Development	80.00
Presentation	Group Presentation	20.00
Total percentage (Assessment Coursework)		100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 21/12/2010 12:23:40

Disclaimer

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