2015/16 Taught Postgraduate Module Catalogue
LUBS5747M Global Marketing Management
15 creditsClass Size: 40
Module manager: Robert Duke
Email: r.c.duke@leeds.ac.uk
Taught: Semester 2 (Jan to Jun) View Timetable
Year running 2015/16
Module replaces
LUBS 5748MThis module is not approved as an Elective
Objectives
This module aims to provide students with the fundamentals of marketing and how they apply to global markets as part of an integrated MBA programme.Learning outcomes
Upon completion of this module students will be able to:
- Critically appraise the major concepts and theories of marketing and global marketing management
- Evaluate theories and frameworks of (global) marketing theory
- Assess and recognise the critical importance of delivering sustainable competitive advantage to targeted market segments to ensure long-term success
Skills outcomes
Upon completion of this module students will be able to:
Transferable
- Construct and deliver written communication
- Work effectively both independently and in as part of a team
Subject specific
- Design a marketing strategy for global markets
Syllabus
Indicative content
Fundamental marketing ideas
Market segmentation, targeting and positioning
Strategic marketing planning
Teaching methods
Delivery type | Number | Length hours | Student hours |
Class tests, exams and assessment | 0 | 0.00 | 0.00 |
Group learning | 0 | 0.00 | 20.00 |
Lecture | 10 | 2.00 | 20.00 |
Seminar | 5 | 2.00 | 10.00 |
Independent online learning hours | 40.00 | ||
Private study hours | 60.00 | ||
Total Contact hours | 50.00 | ||
Total hours (100hr per 10 credits) | 150.00 |
Private study
The independent learning is associated with:1. Working in teams to research and prepare student team case study based tutorial presentations.
2. Working individually to research and write assessed individual project work.
Opportunities for Formative Feedback
Feedback given on student team presentations in tutorialsMethods of assessment
Coursework
Assessment type | Notes | % of formal assessment |
Essay | 3000 words | 100.00 |
Total percentage (Assessment Coursework) | 100.00 |
Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated
Reading list
The reading list is available from the Library websiteLast updated: 15/05/2017
Browse Other Catalogues
- Undergraduate module catalogue
- Taught Postgraduate module catalogue
- Undergraduate programme catalogue
- Taught Postgraduate programme catalogue
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