2016/17 Undergraduate Module Catalogue

DESN3585 Collaborative Marketing and Promotion

20 creditsClass Size: 40

Module manager: Dr Bruce Carnie
Email: b.w.carnie@leeds.ac.uk

Taught: Semesters 1 & 2 (Sep to Jun) View Timetable

Year running 2016/17

This module is not approved as a discovery module

Objectives

The purpose of this module is to offer students the opportunity to put marketing theories into practice through a team-driven simulated business venture..

Learning outcomes
On completion of this module the student will be able to:
- Operate as a team member in a small-scale marketing business venture
- Assist in the negotiation of terms and conditions
- Undertake a number of marketing tasks for clients
- Present themselves in a professional capacity

Syllabus

This module aims to provide an opportunity for groups of students to work together to perform as a Marketing Agency / Consultancy providing a service to a collaborator to market them or their product(s) in a real-life scenario. The collaborators may be Staff or Students in the School of Design or external people such as a small local business, music band, etc,. The scenario may be a re-branding exercise, or promoting a local event or advertising a business / person or product, etc,. The module is designed to complement the Critical Issues for Fashion Business module in a way that enables students to put their knowledge into practice and to experience running a small business venture. Students will negotiate terms and conditions with their collaborators and may take on more than one business contract. The module will embrace a blended learning approach supported by a series of lectures, group tutorials, peer discussions, boardroom meetings and online learning materials. Regular feedback and reflective thinking, recording and monitoring will complement the learning experience. A number of collaborative opportunities will be put in place for the groups, though they will be expected to develop their small business venture through making their own contacts. Students must work within the constraints of costs and resources available to them and operate professionally as they will also be Ambassadors for the School and the University. When visiting collaborators the groups will be chaperoned by a tutor and monitored with feedback in an Apprentice-style format (The Apprentice BBC Programme www.bbc.co.uk/programmes/b0071b63).

Teaching methods

Delivery type	Number	Length hours	Student hours
Fieldwork	5	3.00	15.00
Group learning	5	1.00	5.00
Lecture	6	1.00	6.00
Practical	2	1.00	2.00
Tutorial	4	1.00	4.00
Independent online learning hours			15.00
Private study hours			153.00
Total Contact hours			32.00
Total hours (100hr per 10 credits)			200.00

Private study

Private study will be spent as follows:
- Library Research & Reading 45 hours
- Obtaining contracts 18 hours (each)
- Planning, developing and producing contract outputs 50 hours (each)
- Group porfolio building 20 hours (each)
- Individual reflective log development 20 hours

- Online learning – engaging with the online materials provided for ther module

Opportunities for Formative Feedback

Continuous monitoring of Student progress will be monitored by:
- Tutorials
- Group Learning
- Boardroom meetings

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Group Project	marketing materials and verbal presentation. Equivalent to 1500-1800 words per person	40.00
Reflective log	2000-2400 words, should show evidence of additional reading	60.00
Total percentage (Assessment Coursework)		100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 15/02/2018

Disclaimer

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