2016/17 Undergraduate Module Catalogue
DESN3720 Contemporary Typography
20 creditsClass Size: 50
Module manager: Dr Paul Wilson
Email: texpw@leeds.ac.uk
Taught: Semesters 1 & 2 (Sep to Jun) View Timetable
Year running 2016/17
Pre-requisites
DESN2730 | Principles of Typography |
This module is not approved as a discovery module
Objectives
This module provides students with an opportunity to consider a number of typography's fluid and seemingly ever-changing characteristics: it seeks to define the alphabet, text and typography as cultural artefacts caught up in a process of continuous transformation and at the mercy of contemporary pressures and challenges. It looks to explore particular conceptual reorientations and typographic processes and practices.Through identification and observation of significant themes, it will analyse particular (re)interpretations of what typography can be seen to 'mean' and 'do': with students examining how and where visible language is produced, consumed and processed in the 21st Century. Particular attention will be paid to developments in contemporary communications technologies and their effect on visible/ verbal language.
Learning outcomes
On completion of this module, students will be able to:
- understand and demonstrate knowledge of how typography might be/ is being conceptually redefined;
- critically appraise typography's shifting context within contemporary communications/ technologies;
- show evidence of analysis and enquiry into the creative potential emerging from typography's current development(s);
- visually communicate and verbally articulate a contemporary typographic design project informed by an external theoretical framework.
Skills outcomes
• written analysis and verbal communication
• project development, organisation and management
• critical thinking and problem solving
Syllabus
Through a mixture of lectures and practical project work, students will engage with the contemporary notions of typography and typographic design. Five key themes and concepts will be introduced, presenting a redefinition and relocation of how typography might be viewed in light of current shifts in communications technologies.
These concepts outline a framework through which students will be asked to attempt to create notional or conceptual contemporary typography and/or visible language; making use of a breadth of approaches whose central aim is to appraise the potential for typographic communication in the early 21st Century.
Teaching methods
Delivery type | Number | Length hours | Student hours |
Workshop | 4 | 2.00 | 8.00 |
Lecture | 4 | 2.00 | 8.00 |
Seminar | 2 | 2.00 | 4.00 |
Tutorial | 10 | 2.00 | 20.00 |
Private study hours | 160.00 | ||
Total Contact hours | 40.00 | ||
Total hours (100hr per 10 credits) | 200.00 |
Private study
Directed reading: 20 hoursIndependent research: 60 hours
Project production and presentation: 80 hours
Opportunities for Formative Feedback
Student progress will be monitored within the workshops, and then through groups discussion of the project proposals - agreeing the form and scope of their own work. Group presentations are used to ensure progress in made in the weekly workshops. Project feedback will be communicated to students through a discussion of their work with focused targets agreed at each meeting.Methods of assessment
Coursework
Assessment type | Notes | % of formal assessment |
Report | 1,000 word project proposal/rationale | 10.00 |
Reflective log | Creative log | 10.00 |
Project | Negotiated design project. Appropriate design outcome agreed following submission of project proposal/rationale | 40.00 |
Project | Competition brief | 40.00 |
Total percentage (Assessment Coursework) | 100.00 |
Appropriate design outcome agreed following submission of project proposal/rationale
Reading list
The reading list is available from the Library websiteLast updated: 27/04/2016
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- Undergraduate module catalogue
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