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2012/13 Taught Postgraduate Module Catalogue
LUBS5475M International Distribution Strategy
15 creditsClass Size: 250
Module manager: Zhaleh Najafi Tavani
Email: Z.NajafiTavani@leeds.ac.uk
Taught: Semester 2 (Jan to Jun) View Timetable
Year running 2012/13
This module is not approved as an Elective
Objectives
On completion of this module students will be able to:- evaluate between channel alternatives for optimal mode of entry to international markets;
- tailor the distribution strategy to match customer buying patterns;
- appreciate the role of channels and how to develop a competitive advantage;
- understand the importance of value chains for assessing market channels;
- understand how to manage distribution channels in terms of partnership and control issues;
- appreciate the importance of multi-channel systems;
- relate distribution strategy to levels of customer service;
- understand the issues involved in physical distribution and logistics decisions.
Syllabus
Distribution strategies differ significantly from one country to another in terms of the importance or role of mass distribution organisations, the focus of power in the distribution channel and the technological levels of channel members. These are in part a function of differences in historical evolution, government support, customer purchase patterns and preferences, and geographical characteristics.
Differences around the world in distribution structures and in the availability and coverage of different types of distribution channels frequently make adapting strategies to local market conditions essential. Identifying and motivating efficient distribution and channel members is often of crucial importance, especially in markets of developing nations.
Differences in customer purchasing patterns and desired services, competitor control of certain channels, and government intervention, all need to be considered in designing distribution channels for international markets.
Teaching methods
| Delivery type | Number | Length hours | Student hours |
| Lecture | 10 | 2.00 | 20.00 |
| Seminar | 10 | 1.00 | 10.00 |
| Private study hours | 120.00 | ||
| Total Contact hours | 30.00 | ||
| Total hours (100hr per 10 credits) | 150.00 | ||
Opportunities for Formative Feedback
Student progress is to be monitored by 100% essay question based 2hr exam, students can also choose if they'd like to obtain feedback (from both the module lecturer and their peers) towards their group presentation based on case study analysis in the seminar. Students will also have the opportunity to reflect how to apply learned knowledge by reviewing mock exam question answers from previous academic years (annoymous group practice work).Methods of assessment
Exams
| Exam type | Exam duration | % of formal assessment |
| Standard exam (closed essays, MCQs etc) | 2 hr 00 mins | 100.00 |
| Total percentage (Assessment Exams) | 100.00 | |
Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated
Reading list
The reading list is available from the Library websiteLast updated: 10/09/2013
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