2016/17 Taught Postgraduate Module Catalogue
LUBS5488M Company Marketing Project
15 creditsClass Size: 230
Module manager: Sally Chan
Email: ssyc@lubs.leeds.ac.uk
Taught: Semester 2 (Jan to Jun) View Timetable
Year running 2016/17
Objectives
This module aims to develop students’ understanding of the workings of a marketing consultancy and the skills to apply a range of relevant marketing concepts and techniques to a problem faced by a client organisation and make realistic recommendations on how the problems should be addressed.Learning outcomes
Upon completion of this module students will be able to :
- Critically evaluate and review the practice of a marketing consultancy and develop market awareness of a particular market / sector
- Identify and assess relevant marketing tools, concepts and techniques and apply these to the analysis of the client business
Skills outcomes
Upon completion of this module students will be able to :
Transferable
- Work as an effective team player
- Reflect on individual efforts and manage team targets
- Select and apply relevant academic models and frameworks to support insightful analysis
- Present coherently and confidently to a variety of audiences
Subject specific
- Develop an ethical, workable research plan to address company information gaps
- Articulate findings to the client in a written report and professional presentation
Syllabus
Indicative content
Introduction to the module & client company, project essentials and assessment
The practice of a marketing consultancy
Market awareness of particular markets / sectors
Visits to client premises are also built into the module
Teaching methods
Delivery type | Number | Length hours | Student hours |
Group Project | 1 | 14.00 | 14.00 |
Lecture | 2 | 3.00 | 6.00 |
Private study hours | 130.00 | ||
Total Contact hours | 20.00 | ||
Total hours (100hr per 10 credits) | 150.00 |
Private study
- A large element of the module is driven by the student groups who must allocate tasks and manage their workload accordingly.- Private study is required to search for academic and practical information and write a report of significance to the managing marketing practitioner.
Opportunities for Formative Feedback
An interim report is submitted by each group and lecturer feedback is provided to enhance the value associated with the students' final project.Methods of assessment
Coursework
Assessment type | Notes | % of formal assessment |
Group Project/Project/Dissertation | Interim Report 2,000 words | 20.00 |
Group Project/Project/Dissertation | Final Report 6,000 words | 80.00 |
Total percentage (Assessment Coursework) | 100.00 |
Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated
Reading list
The reading list is available from the Library websiteLast updated: 05/01/2018
Browse Other Catalogues
- Undergraduate module catalogue
- Taught Postgraduate module catalogue
- Undergraduate programme catalogue
- Taught Postgraduate programme catalogue
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