2016/17 Undergraduate Module Catalogue

COMM2700 Working in Digital Media

20 creditsClass Size: 90

Module manager: Tom Tyler
Email: t.tyler@leeds.ac.uk

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2016/17

This module is not approved as a discovery module

Module summary

This module introduces students to processes and issues in digital media work and production. Students work together to respond to digital media briefs, so developing project management skills and their ability to work collaboratively. The module is framed by theoretical understandings of work in the creative and digital media industries.

Objectives

On completion of this module, students should be able to ...
This module introduces students to processes and issues in digital media work and production. Students work together to respond to digital media briefs, developing practice-led research and project management skills and their ability to work collaboratively. The module is framed by theoretical understandings of work in the creative and digital media industries.

Learning outcomes
On completion of this module, students should be able to:
1. Understand work processes and work-related issues in digital media production environments, and in the creative industries more generally
2. Use formal project management techniques to collaboratively manage a creative solution to a project brief
3. Understand the individual roles and tasks involved in digital media production and work in a team to produce a new media artefact
4. Devise and conduct appropriate practice-led research methods to inform the specification, development, testing and evaluation of a digital media product
5. Present research, ideas and plans in a range of styles including verbal presentation
6. Reflect upon and critically evaluate on your own practice in light of industry techniques ()and practices)

Skills outcomes
Digital media project management;
Digital media production, including responsiveness to briefs;
Understanding of issues in digital media work.

Syllabus

Digital media project management; researching digital media production; techniques for generating ideas; techniques for understanding audiences; uses of new and social media for marketing and advertising; approaches to digital media content; analyses of work in the creative and digital media industries.

Teaching methods

Delivery type	Number	Length hours	Student hours
Presentation	1	4.00	4.00
Supervised Practice	3	0.50	1.50
Lecture	9	2.00	18.00
Seminar	9	1.00	9.00
Independent online learning hours			167.50
Private study hours			0.00
Total Contact hours			32.50
Total hours (100hr per 10 credits)			200.00

Private study

Students work in teams to develop responses to live digital media briefs (approximately 143 hours). They also prepare their written assessments individually (approximately 33 hours).

Opportunities for Formative Feedback

Three structured supervision sessions per team; nine seminars, which include informal individual and group presentations; optional individual tutorials.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Project	Project Report 1 x 1,350 - 1,650 words	20.00
Group Project	New media group production project	80.00
Total percentage (Assessment Coursework)		100.00

If a group fails to complete the new media group production project, or if failure in the project results in a fail in the overall mark, the resit will take the form of an individual 3000 word essay.

Reading list

The reading list is available from the Library website

Last updated: 13/04/2016

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