2017/18 Undergraduate Module Catalogue
COMM1970 Introduction to Media and Communication Theory
20 creditsClass Size: 120
Module manager: Dr Jason Cabanes
Taught: Semester 2 View Timetable
Year running 2017/18
This module is not approved as a discovery module
Module summaryThis module examines some of the main theoretical perspectives and arguments that underpin the study of media and communication. It considers the ways in which these perspectives are linked, why they continue to hold relevance for contemporary media scholars and how they help us to understand the role of mediated communication in society.
ObjectivesOn completion of this module, students should be able to ...
This module examines some of the main theoretical perspectives and arguments that underpin the study of media and communication. It considers the ways in which these perspectives are linked, why they continue to hold relevance for contemporary media scholars and how they help us to understand the role of mediated communication in society.
On completion of the module, students should be able to:
1. Demonstrate understanding of the role of theory in media and communications studies and the importance of its critical evaluation
2. Describe the work of key media theorists and their contribution to media and communications theory
3. Compare competing theories of media and communication identifying strengths and limits
4. Use media and communications theory to explain the relationships between media, technology and society
5. Develop a theoretical argument in the form of an academic essay
This module examines in detail the main theoretical arguments put forward to account for the role played by the media in contemporary society.
The following themes are covered: theorising interpersonal communication; theories of mass media effects; cultural studies; political economy; the public sphere; visual theories; representing otherness: feminism and orientalism; Marxist approaches to the media; technological determinism and beyond.
|Delivery type||Number||Length hours||Student hours|
|Private study hours||170.00|
|Total Contact hours||30.00|
|Total hours (100hr per 10 credits)||200.00|
Private studyStudents should devote private study time to reading and preparation for lectures and seminars (est 60 hours), essay preparation (est 70 hours) and exam revision (est 42 hours).
Opportunities for Formative FeedbackStudents are expected to attend all lectures and seminars. Progress is monitored through the assessment and feedback of the assessed essay. In addition, students are expected to participate and contribute to discussions in seminars and will receive feedback on their comments during these sessions.
Methods of assessment
|Assessment type||Notes||% of formal assessment|
|Essay||1 x 2000 - 2,500 words||50.00|
|Total percentage (Assessment Coursework)||50.00|
If you are required to resit the essay for this module you must select an alternative question from the module handbook.
|Exam type||Exam duration||% of formal assessment|
|Standard exam (closed essays, MCQs etc)||2 hr||50.00|
|Total percentage (Assessment Exams)||50.00|
Resit information: Students are able to resit both components of the module. Students must submit a new essay and/or sit a supplementary exam as required.
Reading listThe reading list is available from the Library website
Last updated: 04/10/2017
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