2017/18 Undergraduate Module Catalogue

COMM2780 Media Policy

20 creditsClass Size: 61

Module manager: Professor Kate Oakley
Email: k.oakley@leeds.ac.uk

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2017/18

Module replaces

COMM2930 Communications Policy Issues

This module is not approved as a discovery module

Objectives

This module is designed to introduce you to media and communication policy and to provide you with the tools with which to analyse and normatively evaluate recent policy developments and debates. Over the course of the semester, you will cover a range of contemporary issues in key policy areas, including media ownership, media content regulation, and public service broadcasting, and the policy debates surrounding new media and the internet.

Learning outcomes
On completion of this module, students should be able to:
1. Demonstrate an understanding of media and communication policy and the forces that shape it.
2. Explain how media policy and regulation impacts on the media industries
3. Evaluate contemporary policy developments and debates and formulate policy recommendations
4. Work in groups and communicate your ideas orally and in writing

Syllabus

This module examines the cultural and political implications of media and communication policy and its significance for the media industries. The module analyses the competing purposes and principles of media and communication policy and the different economic, political, and cultural models of media it may promote (e.g., just another business, the fourth estate, or a public service). The module covers a range of contemporary issues in key policy areas, including media ownership, media content regulation, and public service broadcasting, and the policy debates surrounding new media and the internet. The discussions of these topics will be supported by an analysis of how the policy making process works and of the differing policy approaches found at national and international levels.

Teaching methods

Delivery type	Number	Length hours	Student hours
presentation	2	2.00	4.00
Group learning	2	0.50	1.00
Lecture	10	1.00	10.00
Seminar	10	1.00	10.00
Private study hours			175.00
Total Contact hours			25.00
Total hours (100hr per 10 credits)			200.00

Private study

- Lecture and seminar preparation (65 hours)
- Essay preparation (65 hours)
- Preparation of report and group presentation (45 hours)

Opportunities for Formative Feedback

- Participation in seminars
- Group presentation
- Assessment Tutorials

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Essay	1 x 3,000-3,500 words	60.00
Report	Individual Report 1 x 1,500 - 1,800 words	30.00
Presentation	Group presentation	10.00
Total percentage (Assessment Coursework)		100.00

If a group or an individual fails to give a presentation or if failure in the group presentation produces a fail in the overall mark, the resit will take the form of either a presentation in person or a presentation via VoIP.

Reading list

The reading list is available from the Library website

Last updated: 16/05/2017

Disclaimer

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