2017/18 Taught Postgraduate Module Catalogue

DESN5151M Branding Design in Context

15 creditsClass Size: 40

Module manager: Dr Tang Tang
Email: T.X.Tang@leeds.ac.uk

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2017/18

This module is not approved as an Elective

Module summary

This series of lectures examines a broad spectrum of issues currently impacting upon the practice of Branding Design and looks ahead to consider those issues that are likely to become increasingly important in the future.The key concepts of design thinking and human-centred design will be introduced as the starting point for discussion and study. Students will then be required to apply these concepts on a practical basis, working collaboratively within a group project

Objectives

This module gives students the opportunity to:
• Apply a theoretical perspective to design practice, informed by a deeper awareness of the issues and challenges Branding Design faces currently, and will face in the future.
• Understand, evaluate and respond to design needs and problems with creative solutions.
• Participate in a group project.
• Develop professional design skills.

Learning outcomes
On completion of this module, students will have provided evidence of being able to:
1. Critically and creatively evaluate current issues, advanced scholarship and research that impacts on the practice of Branding Design.
2. Take a proactive and self-reflective role in working with others and contribute to the implementation and execution of a group project.
3. Present research and design solutions in a visual, verbal and written format, to a professional standard.

Syllabus

Indicative Syllabus:

LECTURES

1. Introduction to the module
How brands work
2. The language of brands
3. –––
4. Brand Communities
5. –––
6. Branding Experiences
7. –––
8. Branding for the common good
9. –––
10. –––
11. –––


SEMINARS

1. –––
2. Problem definition and research
3. Research
4. Idea generation
5. Interim feedback (research and ideas)
6. Design development
7. Design development
8. Design development
9. Usability testing preparation
10. Usability testing
11. Design refinement

Teaching methods

Delivery type	Number	Length hours	Student hours
Lecture	5	1.00	5.00
Seminar	15	1.00	15.00
Tutorial	5	0.50	2.50
Private study hours			127.50
Total Contact hours			22.50
Total hours (100hr per 10 credits)			150.00

Private study

In order to gain confidence to develop and articulate their own ideas, students will engage in private study.

Each lecture is supported by material that is available on the Blackboard VLE. This material provides links to appropriate journal papers, books, videos and websites. Digital copies of the lectures will be also available on the VLE so that students can follow up in a systematic and structured manner.

Students will bring and discuss their ideas to the lectures, allowing them to gain confidence in their own critical thinking. Students will also be asked to find and provide design examples to show their understanding of the theoretical content addressed in the lectures.

- Literature search and reading: 40 hours
- Group meetings: 20 hours
- Independent research and preparation: 47.5 hours
- Preparation of visual, written and verbal assessed outcomes: 20 hours

Opportunities for Formative Feedback

Student progress will be monitored through:
• Regular attendance at lectures and seminars (absences dealt with through the normal School channels).
• Participation in lectures.
• Feedback in seminars.
• Group tutorials (personal tutorials will be available by appointment).
• Each group will make a formative seminar presentation in week 7

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Report	Project Report 3,750-4,000 words	30.00
Group Project	Creative design solution to a set brief, and 10 minutes verbal presentation	70.00
Total percentage (Assessment Coursework)		100.00

The re-sit will be a project brief and 2000 word report, which will be undertaken individually. For part-time students an ad-hoc programme will be negotiated if necessary to address group work development.

Reading list

The reading list is available from the Library website

Last updated: 27/03/2018

Disclaimer

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