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2017/18 Taught Postgraduate Module Catalogue

LUBS5269M Digital Business

15 creditsClass Size: 100

Module manager: Prof. David Allen / Dr Alistair Norman

Taught: Semester 1 View Timetable

Year running 2017/18

Module replaces

LUBS 5222M E-Business

This module is not approved as an Elective


This module aims to enable students to apply a multidisciplinary approach to the exploration of how managers utilise information and communications technologies to enhance the performance of their organisations, It draws on a variety of disciplines (including information systems, strategy, marketing, operations and human resources management).

Learning outcomes
Upon completion of this module students will be able to:
- Apply knowledge of the core concepts of electronic business in differing contexts
- Evaluate the importance of electronic business for individuals, organisations and society
- Critically analyse the likely implications of electronic business for different business sectors
- Critically evaluate barriers to the growth of electronic business
- Apply knowledge of how to exploit electronic business in a chosen organisation or business sector

Skills outcomes
Upon completion of this module students will be able to:
- Communicate as an effective manager
- Work successfully within a team to achieve common goals

Subject specific
- Apply investigative and diagnostic skills in evaluating an organisation's current level of e-business activity
- Select and apply appropriate skills to identify appropriate e-business solutions for an organisation


Indicative content
E-business infrastructure
E-business strategy
Enterprise Resource Planning Systems
Supply chain management
Customer relationship management.
Change management and project management
Analysis and design
Implementation and maintenance

Teaching methods

Delivery typeNumberLength hoursStudent hours
Private study hours120.00
Total Contact hours30.00
Total hours (100hr per 10 credits)150.00

Private study

20 hours - Pre-workshop reading and preparation
40 hours - Post-workshop reading
60 hours - Completion of assessed coursework

Opportunities for Formative Feedback

During the workshops students will receive feedback on their contribution to case study exercises and presentations. Model answers are issued for most exercises to provide additional confirmation to students of their progress.

Outside of the workshops, students will be given the opportunity for feedback via telephone and/or email discussions with the LUBS tutor. This will enable them to further monitor their progress.

Methods of assessment

Assessment typeNotes% of formal assessment
Essay3,000 words100.00
Total percentage (Assessment Coursework)100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 06/09/2017


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