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2017/18 Taught Postgraduate Module Catalogue

LUBS5747M Global Marketing Management

15 creditsClass Size: 40

Module manager: Robert Duke

Taught: Semester 2 View Timetable

Year running 2017/18

Module replaces

LUBS 5748M

This module is not approved as an Elective


This module aims to provide students with the fundamentals of marketing and how they apply to global markets as part of an integrated MBA programme.

Learning outcomes
Upon completion of this module students will be able to:
- Critically appraise the major concepts and theories of marketing and global marketing management
- Evaluate theories and frameworks of (global) marketing theory
- Assess and recognise the critical importance of delivering sustainable competitive advantage to targeted market segments to ensure long-term success

Skills outcomes
Upon completion of this module students will be able to:
- Construct and deliver written communication
- Work effectively both independently and in as part of a team

Subject specific
- Design a marketing strategy for global markets


Indicative content
Fundamental marketing ideas
Market segmentation, targeting and positioning
Strategic marketing planning

Teaching methods

Delivery typeNumberLength hoursStudent hours
Class tests, exams and assessment00.000.00
Group learning00.0020.00
Independent online learning hours40.00
Private study hours60.00
Total Contact hours50.00
Total hours (100hr per 10 credits)150.00

Private study

The independent learning is associated with:
1. Working in teams to research and prepare student team case study based tutorial presentations.
2. Working individually to research and write assessed individual project work.

Opportunities for Formative Feedback

Feedback given on student team presentations in tutorials

Methods of assessment

Assessment typeNotes% of formal assessment
Essay3000 words100.00
Total percentage (Assessment Coursework)100.00

The resit for this module will be 100% by coursework

Reading list

The reading list is available from the Library website

Last updated: 05/04/2018


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