2017/18 Taught Postgraduate Module Catalogue
MUSS5830M Live Music Management and Promotion
30 creditsClass Size: 30
Module manager: Silviu Cobeanu
Taught: Semester 1 View Timetable
Year running 2017/18
This module is not approved as an Elective
Module summaryThis module enables students to gain a theoretical and practical insight into the live music industry. The lectures will provide a theoretical background for the main issues live music managers and promoters are currently facing. In the seminars, students will engage in a critical discussion and evaluation of carefully selected real-life case studies related to classical, jazz and popular live music management and promotion organisations.
ObjectivesUpon a successful completion of this module, students should be able to demonstrate an in-depth knowledge of the basic principles that underpin the live music industry, explore the concepts of artist representation/management and concert promotion throughout the history. The module also aims to examine in detail the interrelations between artists, agents and managers on the one hand, and promoters, on the other hand.
On successful completion of this module, students should be able to:
1. evaluate critically current developments and trends in the live music management;
2. provide solutions to complex problems and justify decisions drawing on the relevant theories;
3. conceptualise a live music event demonstrating an in-depth understanding of the planning processes;
4. analyse interrelations between managerial practice and marketing and promotion theory;
5. demonstrate an awareness of potential contingencies in the management process of an event;
6. reflect analytically on the case studies and examples discussed in the sessions.
The module will look at the art – entertainment dichotomy, the issue of value, investigating aspects of artistic management, tour management, production and stage management, and will look at music business entities such as artist management companies and booking agencies, as well as performing arts organisations such as orchestras, choirs, opera houses and concert venues.
During the second semester the module will explore the main concepts of event and concert promotion and management, focusing on marketing for music organisations, (including marketing strategy, targeting and positioning, artistic programming, pricing and venues, live music promotion) as well as strategic planning, risk management and community events. It will also analyse the role of the promoter as the main driving force in the live music industry.
|Delivery type||Number||Length hours||Student hours|
|Private study hours||266.00|
|Total Contact hours||34.00|
|Total hours (100hr per 10 credits)||300.00|
Private studyIt is advised that students spend ca 5 hours of preparation per seminar and lecture = 140 hours. This time should be spent revising and consolidating work done in seminars, as well as researching and expanding on topics discussed.
The remaining 126 independent learning hours will be spent on the preparation for assessment 1 and assessment 2. Typically, approx. 38 hours for assessment 1 (30%) and approx. 88 hours (70%) for assessment 2.
Opportunities for Formative FeedbackStudents will be monitored continuously through:
- Regular attendance at lectures and practical sessions
- During the seminars students will receive feedback and their progress will be monitored by themselves and tutor on an ongoing basis, e.g. class discussion and student presentations during seminars focused on case studies.
Methods of assessment
|Assessment type||Notes||% of formal assessment|
|Report||An individual report (5,500 – 6,000 words), based on practical work,including a detailed supporting appendix. This component must be passed in order to gain the module credits.||70.00|
|Portfolio||A critical evaluation of two case studies of 700-750 words each (1,400-1,500 words altogether)||30.00|
|Total percentage (Assessment Coursework)||100.00|
Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated
Reading listThe reading list is available from the Library website
Last updated: 26/04/2017
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