2017/18 Undergraduate Module Catalogue
LLLC0105 Introduction to Marketing
20 creditsClass Size: 44
Module manager: David Gilding
Email: d.gilding@leeds.ac.uk
Taught: Semester 1 (Sep to Jan) View Timetable
Year running 2017/18
This module is not approved as a discovery module
Objectives
The aim of the module is to provide students with an understanding of the fundamental principles of marketing and its role in an organisational context.Learning outcomes
Knowledge of:
- Marketing as a process, a function and a philosophy
- Tools and techniques for market segmentation and marketing planning
- The elements of the marketing mix and their role in the process of developing and delivering customer value
- The inter-relationship between marketing and other business functions
- The ethical implications of marketing activities
Skills outcomes
Ability to :
- Apply tools and techniques for market segmentation and marketing planning.
- Use the 4 P's to produce an appropriate marketing mix.
- Identify, interpret and evaluate the main components of a marketing plan.
Syllabus
Consideration of theory and practice in relation to:
- Marketing research
- Market segmentation and targeting
- Marketing mix
- Pricing strategies
- Product development
- Marketing plans
Teaching methods
Delivery type | Number | Length hours | Student hours |
Lectures | 11 | 2.00 | 22.00 |
Seminar | 5 | 1.00 | 5.00 |
Private study hours | 173.00 | ||
Total Contact hours | 27.00 | ||
Total hours (100hr per 10 credits) | 200.00 |
Private study
Reading 80 hoursCritical reflection on practice 33 hours
Seminar preparation 20 hours
Assignment Writing 20 hours
Examination preparation 20 hours
TOTAL 173
Opportunities for Formative Feedback
Through regular workshops, monitoring of student contributions, formative feedback and the staged submission of courseworkMethods of assessment
Coursework
Assessment type | Notes | % of formal assessment |
Report | 2000 word Marketing report | 40.00 |
Total percentage (Assessment Coursework) | 40.00 |
Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated
Exams
Exam type | Exam duration | % of formal assessment |
Standard exam (closed essays, MCQs etc) | 2 hr | 60.00 |
Total percentage (Assessment Exams) | 60.00 |
Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated
Reading list
The reading list is available from the Library websiteLast updated: 29/04/2014
Browse Other Catalogues
- Undergraduate module catalogue
- Taught Postgraduate module catalogue
- Undergraduate programme catalogue
- Taught Postgraduate programme catalogue
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