2017/18 Taught Postgraduate Module Catalogue

LUBS5422M Consumer Behaviour Across Cultures

15 creditsClass Size: 270

Module manager: Dr Caterina Presi
Email: cp@lubs.leeds.ac.uk

Taught: Semester 1 (Sep to Jan) View Timetable

Year running 2017/18

Module replaces

LUBS 5420M Interpersonal Communications across Cultures

This module is not approved as an Elective

Objectives

The module combines information processing and consumer culture approaches to explain and examine consumer behaviour from a marketing perspective. A holistic view of consumption as buying, having and being is explored through the application of concepts and theories from the social sciences with an emphasis on behaviour across cultures.

Learning outcomes
On completion of this module students will be able to critically evaluate:
- key constructs and theories in consumer behaviour from a cross-cultural perspective
- the impact of consumption behaviour on marketing practices both globally and nationally
- the impact of cognitive, social and cultural factors on individual consumption

Skills outcomes
On completion of this module students will be able to:
Subject specific skills
- communicate analytical findings on consumption from a range of theoretical viewpoints, with particular attention to its cultural dimensions.
- recommend marketing strategies and tactics impacting on behaviour of consumers from a cross cultural perspective, informed by current academic thinking

Syllabus

Indicative content:
1. Introduction to consumer behaviour
2. Culture and consumer behaviour
3. The buying process
4. Perception, learning and memory
5. Motivation and values
6. Attitude and attitude change
7. Consumer identity
8. Family, household and reference groups
9. Consumer resistance
10. New times and new consumers

Teaching methods

Delivery type	Number	Length hours	Student hours
Lecture	10	2.00	20.00
Seminar	10	1.00	10.00
Private study hours			120.00
Total Contact hours			30.00
Total hours (100hr per 10 credits)			150.00

Private study

- Reading the required chapters from the recommended text(s).
- Reading suggested journal articles.
- Preparing for the seminar work.
Researching in relation to completing the assignment.

The private study and independent learning as outlined above will approximately take 120 hours.

Opportunities for Formative Feedback

Via formative feedback throughout the semester and end of semester feedback and assessment.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Essay	3,000 words	100.00
Total percentage (Assessment Coursework)		100.00

The resit for this module will be 100% by coursework

Reading list

The reading list is available from the Library website

Last updated: 01/12/2017

Disclaimer

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