2017/18 Taught Postgraduate Module Catalogue

LUBS5978M Managing Digital Business

15 creditsClass Size: 50

Module manager: David Allen
Email: da2@lubs.leeds.ac.uk

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2017/18

This module is not approved as an Elective

Module summary

This module aims to enable studetns to apply a multidisciplinary approach to the exploration of how managers utilise information and communications technologies to enhance the performance of their organisations. It draws on a variety of disciplines (including information systems, strategy, marketing, operations and human resources management).

Objectives

This module aims to enable studetns to apply a multidisciplinary approach to the exploration of how managers utilise information and communications technologies to enhance the performance of their organisations. It draws on a variety of disciplines (including information systems, strategy, marketing, operations and human resources management).

Learning outcomes
Upon completion of this module students will be able to:
- Apply knowledge of the core concepts of electronic business in differing contexts
- Evaluate the importance of electronic business for individuals, organisations and society
- Critically analyse the likely implications of electronic business for different business sectors
- Critically evaluate barriers to the growth of electronic business
- Apply knowledge of how to exploit electronic business in a chosen organisation or business sector

Skills outcomes
Upon completion of this module students will be able to:
Transferable
- Communicate as an effective manager
- Work successfully within a team to achieve common goals

Skills outcomes
Apply investigative and diagnostic skills in evaluating an organisation's current level of e-business activity.

Select and apply appropriate skills to identify appropriate e-business solutions for an organisation.

Syllabus

Indicative content:
E-business infrastructure
E-environment
E-business strategy
E-government
Enterprise Resource Planning Systems
Supply chain management
E-procurement
E-marketing
Customer relationship management
Chnage management and project management
Analysis and design
Implementation and maintenance

Teaching methods

Delivery type	Number	Length hours	Student hours
Seminar	15	2.00	30.00
Private study hours			120.00
Total Contact hours			30.00
Total hours (100hr per 10 credits)			150.00

Private study

20 hours - Pre-workshop reading and preparation
40 hours - Post-workshop reading
60 hours - Completion of assessed coursework

Opportunities for Formative Feedback

During the seminars students will receive feedback on their contribution to case study exercises and presentations. Model answers are issued for most exercises to provide additional confirmation to students of their progress.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Essay	3,000 words	100.00
Total percentage (Assessment Coursework)		100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 25/09/2017

Disclaimer

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