2018/19 Undergraduate Module Catalogue
DESN2375 Fashion Promotions
20 creditsClass Size: 70
Module manager: Ms Barbara Waters
Email: b.e.waters@leeds.ac.uk
Taught: Semesters 1 & 2 (Sep to Jun) View Timetable
Year running 2018/19
This module is not approved as a discovery module
Objectives
The purpose of this module is to explore marketing communications strategies for fashion-related products and concepts. Fashion brand development and communications will be investigated and students will gain an understanding of the importance of digital communications for fashion concepts and products. The structure of the fashion industry; supply chain, manufacturing and production will examined and contextualised.Learning outcomes
On completion of this module the student will be able to:
- Demonstrate a critical understanding of marketing communications applied to fashion-related industries with a concise understanding of advertising and PR activities and branding
- Develop promotional materials to support a promotional activity or event
- Explore materials and production methods for a fashion-related product and concepts for new product development
- Demonstrate a critical understanding of technologies for apparel production, and the relevance and impact on the development and promotion of fashion products.
Syllabus
This module aims to ensure students develop a critical understanding of marketing communications applied to a range of fashion-related industries with a particular emphasis on advertising and public relations. Students will critically appraise aspects of branding through an overview and evaluation of theories and practice. Innovations in fashion media will be critically evaluated in order to develop suitable promotional materials for an advertising campaign or event. To further their knowledge of fashion product, students will develop an understanding of technologies used by the apparel industry for the production of garments. Students will gain an understanding of fashion in its broader context through examining a range of products across market levels.
Teaching methods
Delivery type | Number | Length hours | Student hours |
Lecture | 16 | 1.00 | 16.00 |
Practical | 6 | 2.00 | 12.00 |
Seminar | 8 | 1.00 | 8.00 |
Private study hours | 164.00 | ||
Total Contact hours | 36.00 | ||
Total hours (100hr per 10 credits) | 200.00 |
Private study
Private study will be spent as follows:- Library Research & Reading 82 hours
- Promotional Materials Research 18 hours
- Promotional Materials Creation 15 hours
- Report Writing 49 hours
Opportunities for Formative Feedback
Continuous monitoring of Student progress will be monitored by:• Regular attendance at lectures and practical sessions
• Tutorials at strategic times throughout the module
Methods of assessment
Coursework
Assessment type | Notes | % of formal assessment |
Report | Case study report with promotional materials 2500-3000 words | 30.00 |
Practical | Promotional materials | 20.00 |
Reflective log | Journal 2500-3000 words with accompanying visual communications | 50.00 |
Total percentage (Assessment Coursework) | 100.00 |
Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated
Reading list
The reading list is available from the Library websiteLast updated: 13/11/2018 09:25:40
Browse Other Catalogues
- Undergraduate module catalogue
- Taught Postgraduate module catalogue
- Undergraduate programme catalogue
- Taught Postgraduate programme catalogue
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