Module and Programme Catalogue

Search site

Find information on

2018/19 Undergraduate Module Catalogue

DESN3370 Fashion Marketing Major Project - Realisation

30 creditsClass Size: 50

Module manager: Eun Suk Hur
Email: e.hur@leeds.ac.uk

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2018/19

This module is not approved as a discovery module

Objectives

This module aims to foster a broad appreciation of the context of contemporary fashion marketing. The module builds on the research and concept planning from DESN3360. Students will formulate a solution for the implementation of their brand strategy and communication plan.

Learning outcomes
On completion of this module the student will be able to:

- Demonstrate the ability to market a concept/product using appropriate communication tools and channels.
- Critically appraise their brand strategy within the shifting context of contemporary fashion communications / technologies
- Plan manage and execute individual schedules
- Develop an innovative fashion marketing communication solution in line with their concept and brand identity

Skills outcomes
- Visual communications
- Presentation skills
- Industry awareness
- Critical thinking and problem solving


Syllabus

Through a mixture of lectures, seminars, workshops and practical project work, students will engage with the contemporary notions of fashion marketing and communications. Students will further develop concepts from DESN XXXX , focusing on the implementation of these ideas underpinned by an advanced critical awareness of contemporary fashion marketing practise.
Communication and promotional plans will also demonstrate an understanding of contemporary, technological, ethical and commercial constraints.

Teaching methods

Delivery typeNumberLength hoursStudent hours
Drop-in Session21.002.00
presentation21.002.00
Lecture81.008.00
Seminar72.0014.00
Tutorial22.004.00
Private study hours270.00
Total Contact hours30.00
Total hours (100hr per 10 credits)300.00

Private study

Private study will be spent as follows:
• Library Research & Reading 15 hours
• Preparation and presentation of work 80 hours
• Contextual and visual research 60 hours
• Marketing/promotional strategy implementation 124

Opportunities for Formative Feedback

Continuous monitoring of Student progress will be monitored by:
• Regular attendance at lectures and practical sessions
• Tutorials at strategic times throughout the module

Methods of assessment


Coursework
Assessment typeNotes% of formal assessment
Presentationverbal presentation to tutor panel10.00
PortfolioConcept realisation. Journal and supporting visual materials90.00
Total percentage (Assessment Coursework)100.00

Re-sit arrangements Students would be able to submit the verbal presentation as digital slides only.

Reading list

The reading list is available from the Library website

Last updated: 29/08/2018

Disclaimer

Browse Other Catalogues

Errors, omissions, failed links etc should be notified to the Catalogue Team.PROD

© Copyright Leeds 2019