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2018/19 Undergraduate Module Catalogue

DESN3582 Fashion Styling and Photography

20 creditsClass Size: 30

Module manager: Mr Michael Anderson
Email: m.anderson@leeds.ac.uk

Taught: Semester 1 (Sep to Jan), Semester 2 (Jan to Jun) View Timetable

Year running 2018/19

Pre-requisite qualifications

skills with image manipulation software

This module is not approved as a discovery module

Objectives

This module aims to develop creative visual thinking and a working understanding of fashion styling and visual imagery. It also aims to provide an understanding of the methods used to transmit messages through visual promotional material.

Working from self initiated study proposal students will develop solutions from research to final concept.

Learning outcomes
On completion of this module, students should:

- be able to demonstrate and undertake coherent and detailed research connected to styling and photography
- make appropriate use of primary and secondary research to show a critical and historical awareness of the subject
- be able to engage with visual imagery and technique to creatively communicate and articulate both concept and practice
-produce work mindful of an audience and/or professional need
-be able to produce photographs to professional standard and suitable for the communication of fashion trends, innovations and ideas
-have an appreciation of the ambiguity and limitations in which fashion styling and photography can be used as a promotional tool


Syllabus

Students will show skill, vision, and professionalism in the use of materials, media, technique, methods, technologies and tools fundamental to the discipline.

Within the studio environment students will experiment with the visual marketing concepts and support techniques relevant to styling and photography in order to develop an understanding of the role of communication advertisers. An awareness of the value of pictorial elements within publicity will be developed through the analysis of historical and contemporary case studies.

Students will be expected to develop professional standards of self-motivation, commitment and time management and contribute in critical analysis in group critique situation.

Teaching methods

Delivery typeNumberLength hoursStudent hours
Fieldwork13.003.00
Group learning23.006.00
Lecture51.005.00
Practical91.009.00
Seminar101.0010.00
Private study hours167.00
Total Contact hours33.00
Total hours (100hr per 10 credits)200.00

Private study

It is a necessary requirement that advanced level students are able to conduct effective research and develop their own creative proposals independently, demonstrating their unique ability to generate original ideas and to present those ideas in visual form.

The seminar sessions are designed to provide feedback to current proposals, the student should demonstrate their ability to evaluate the validity and appropriateness of that feedback and develop the visual communication concept accordingly.

Equally the visual development and articulation of the creative concept relies upon individual judgement and analysis and this must be learnt through personal exploration and experimentation, testing the proposal, employing recognised methods, against the strategic aims of the communication objective.

Opportunities for Formative Feedback

Student progress is monitored through the group critiques where each student presents their creative proposal to their tutors and peer group. In weekly discussions feedback and advice is supported by practical sessions which aid the development of understanding and exploration into visual techniques and methods relevant to conceptual proposals and strategies.

Methods of assessment


Coursework
Assessment typeNotes% of formal assessment
Written WorkResearch development journal60.00
Portfolio12 images40.00
Total percentage (Assessment Coursework)100.00

Research/development journal showing research, development and methods explored and employed in the production of the portfolio. It will also include a proposal and short analysis of the work progress and final outcome (max 100 words combined) Portfolio - 12 prints representing the final promotional concept.

Reading list

The reading list is available from the Library website

Last updated: 13/11/2018 09:25:32

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