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2017/18 Undergraduate Module Catalogue

DESN3720 Contemporary Typography

20 creditsClass Size: 50

Module manager: Dr Paul Wilson
Email: texpw@leeds.ac.uk

Taught: Semesters 1 & 2 (Sep to Jun) View Timetable

Year running 2017/18

Pre-requisites

DESN2730

Principles of Typography

This module is not approved as a discovery module

Objectives

This module provides students with an opportunity to consider a number of typography's fluid and seemingly ever-changing characteristics: it seeks to define the alphabet, text and typography as cultural artefacts caught up in a process of continuous transformation and at the mercy of contemporary pressures and challenges. It looks to explore particular conceptual reorientations and typographic processes and practices.

Through identification and observation of significant themes, it will analyse particular (re)interpretations of what typography can be seen to 'mean' and 'do': with students examining how and where visible language is produced, consumed and processed in the 21st Century. Particular attention will be paid to developments in contemporary communications technologies and their effect on visible/ verbal language.

Learning outcomes
On completion of this module, students will be able to:
- understand and demonstrate knowledge of how typography might be/ is being conceptually redefined;
- critically appraise typography's shifting context within contemporary communications/ technologies;
- show evidence of analysis and enquiry into the creative potential emerging from typography's current development(s);
- visually communicate and verbally articulate a contemporary typographic design project informed by an external theoretical framework.

Skills outcomes
• written analysis and verbal communication
• project development, organisation and management
• critical thinking and problem solving

Syllabus

Through a mixture of lectures and practical project work, students will engage with the contemporary notions of typography and typographic design. Five key themes and concepts will be introduced, presenting a redefinition and relocation of how typography might be viewed in light of current shifts in communications technologies.

These concepts outline a framework through which students will be asked to attempt to create notional or conceptual contemporary typography and/or visible language; making use of a breadth of approaches whose central aim is to appraise the potential for typographic communication in the early 21st Century.

Teaching methods

Delivery type	Number	Length hours	Student hours
Workshop	4	2.00	8.00
Lecture	4	2.00	8.00
Seminar	2	2.00	4.00
Tutorial	10	2.00	20.00
Private study hours			160.00
Total Contact hours			40.00
Total hours (100hr per 10 credits)			200.00

Private study

Directed reading: 20 hours
Independent research: 60 hours
Project production and presentation: 80 hours

Opportunities for Formative Feedback

Student progress will be monitored within the workshops, and then through groups discussion of the project proposals - agreeing the form and scope of their own work. Group presentations are used to ensure progress in made in the weekly workshops. Project feedback will be communicated to students through a discussion of their work with focused targets agreed at each meeting.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Report	1,000 word project proposal/rationale	10.00
Reflective log	Creative log	10.00
Project	Negotiated design project. Appropriate design outcome agreed following submission of project proposal/rationale	40.00
Project	Competition brief	40.00
Total percentage (Assessment Coursework)		100.00

Appropriate design outcome agreed following submission of project proposal/rationale

Reading list

The reading list is available from the Library website

Last updated: 27/04/2016

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