2018/19 Taught Postgraduate Module Catalogue

DESN5157M Graphic and Typographic Design

15 creditsClass Size: 40

Module manager: Dr Paul Wilson
Email: texpw@leeds.ac.uk

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2018/19

This module is not approved as an Elective

Module summary

This module introduces theories and principles of Graphic Design and Typographic Design and discusses how they can be used to create the most effective human-centred design solutions. Graphic and Typographic Design complement each other when the objective is to produce user-friendly outcomes. Good use of typography can help graphic designs reach a wider audience by communicating the message with clarity. Good use of graphic elements can help typographic designs evoke emotion and increase inclusivity (i.e. include people with low literacy, reading disabilities, etc.)Students will respond to a set brief in order to put the above theories and principles into practice. They will produce a reflective work log to document their design process. Students will also conduct usability testing as a group to ascertain the applicability of their design solution to real-life contexts.Students will be given a choice of 2 briefs: one brief will focus more on Graphic Design and another brief will focus more on Typographic Design.

Objectives

This module gives students the opportunity to:
- Learn theoretical and practical perspectives regarding Graphic and Typographic Design.
- Explore the relationship between graphic elements and text in a variety of outputs.
- Address the specific needs and motivations of Graphic and Typographic Design users by developing creative and effective design solutions.

Learning outcomes
On completion of this module, students will have provided evidence of being able to:
1. Analyse and interpret current challenges, theories and principles of Graphic and Typographic Design in order to define a problem or need.
2. Access and critically analyse literature, and select appropriate research methods for the successful development of a design project.
3. Design and develop effective and visually stimulating design solutions in response to a specific problem or need and in relation to real-life settings.
4. Contribute to the implementation and execution of a project to a professional and commercial standard.
5. Take a proactive role in working with others and contribute to the planning and execution of group work.

Skills outcomes
User-centred research and design

Syllabus

Indicative Syllabus

LECTURES

1. Introduction to the module
Identifying the need for graphic and typographic design
2. Graphic and typographic design principles and theories
3. –––
4. Graphic and typographic design for specific audiences
5. –––
6. Graphic and typographic design in practice
7. –––
8. Testing the graphic and typographic message
9. –––
10. –––
11. –––


SEMINARS

1. –––
2. Problem definition and research
3. Research
4. Idea generation
5. Interim feedback (research and ideas)
6. Design development
7. Design development
8. Design development
9. Usability testing preparation
10. Usability testing
11. Design refinement

Teaching methods

Delivery type	Number	Length hours	Student hours
Lecture	6	1.00	6.00
Seminar	16	1.00	16.00
Private study hours			128.00
Total Contact hours			22.00
Total hours (100hr per 10 credits)			150.00

Private study

In order to gain confidence to develop and articulate their own ideas, students will engage in private study.

Each lecture is supported by material that is available on the Blackboard VLE. This material provides links to appropriate journal papers, books, videos and websites. Digital copies of the lectures will be also available on the VLE so that students can follow up in a systematic and structured manner.

Students will bring and discuss their ideas to the lectures, allowing them to gain confidence in their own critical thinking. Students will also be asked to find and provide design examples to show their understanding of the theoretical content addressed in the lecture.

• Literature search and reading: 30 hours
• Independent research and preparation: 40 hours
• Preparation and evaluation of assessed outcomes (including usability testing) - 58 hours

Opportunities for Formative Feedback

Student progress will be monitored through:
- Regular attendance at lectures and seminars (absences dealt with through the normal School channels).
- Participation in seminars.
- Regular feedback given in seminars.
- Interim feedback in week 5: formative presentation.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Report	Project report 1,250-1,500 words	20.00
Project	Creative Design Project	70.00
Group Project	Group Research: Usability testing	10.00
Total percentage (Assessment Coursework)		100.00

The re-sit will be an individual creative design project and a 1,500 words project report.

Reading list

The reading list is available from the Library website

Last updated: 14/02/2019

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