2018/19 Taught Postgraduate Module Catalogue

DESN5430M Service Design Innovation

15 creditsClass Size: 40

Module manager: Mrs Kristin Klauser
Email: k.g.klauser@leeds.ac.uk

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2018/19

This module is not approved as an Elective

Module summary

This module introduces students to the concepts, methods and tools of Service Design and prepares them to use a range of critical and creative approaches to propose innovative services.Students will work in a group and will be required to apply these concepts, methods and tools to practice by responding to a set brief.

Objectives

This module gives students the opportunity to:
- Introduce experience and service design using its inter-disciplinary concepts, tools and techniques to innovate in a variety of enterprise contexts – government, public services, commercial, arts, politics/activism, third sector.
- Locate service design innovation in social, political and cultural contexts and be able to reflect on the processes and outcomes. To use frameworks to generate new and valid insights that can be leveraged for service design innovation.
- Understand tangible and intangible value creation for various stakeholders when innovating using service.
- Understand the limitations of applying service design thinking.

Learning outcomes
On completion of this module, students will have provided evidence of being able to:
1. Demonstrate knowledge and understanding of contemporary approaches and issues in Service Design.
2. Demonstrate understanding of research methods and tools for Service Design.
3. Demonstrate knowledge and application of tools and methods for development and communication of a Service Design concept.
4. Take a proactive and self-reflective role in working with others and contribute to the implementation and execution of a group project.

Skills outcomes
User-centred research and design; Service Prototyping

Syllabus

Please note that this syllabus is indicative and may be subject to change if appropriate.

Week 1: Introduction to module
Week 2: Principles and methods of Service Design
Week 3: Depth interviews, participant observation
Week 4: Participation, service safaris
Week 5: User workshop
Week 6: Turnings research into insights into action points
Week 7: Defining service eco-systems
Week 8: The service proposition and blueprint
Week 9: Prototyping services
Week 10: Measuring services
Week 11: Challenges facing Service Design

Teaching methods

Delivery type	Number	Length hours	Student hours
Lecture	5	1.00	5.00
Practical	15	1.00	15.00
Tutorial	1	1.00	1.00
Private study hours			129.00
Total Contact hours			21.00
Total hours (100hr per 10 credits)			150.00

Private study

IIn order to gain confidence to develop and articulate their own ideas, students will engage in private study.

Each lecture is supported by material that is available on the Blackboard VLE. This material provides links to appropriate journal papers, books, videos and websites. Digital copies of the lectures will be also available on the VLE so that students can follow up in a systematic and structured manner.

Students will bring and discuss their ideas to the lectures, allowing them to gain confidence in their own critical thinking. Students will also be asked to find and provide design examples to show their understanding of the theoretical content addressed in the lecture.
• Library research and reading: 60 hours
• Research and writing up/producing logs and service concept: 69

Opportunities for Formative Feedback

Student progress will be monitored through feedback and participation in lectures and seminars.
In addition, student progress will be monitored by:
- Regular attendance at lectures and seminars - absences dealt with through the normal School channels.
- An in-term questionnaire will be issued (week 4), which will ascertain how they are coping with learning outcomes expected of each week and the module overall.
- One group tutorial will be provided to assess the students’ learning progress and to provide them with relevant guidance and instruction.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Report	1250-1500 words	20.00
Reflective log	Accurate recording and documentation of the research and creative proposal development (approximate word length = 1,750-2,000 words).	30.00
Group Project	Creative Design Project	50.00
Total percentage (Assessment Coursework)		100.00

The re-sit will be an individual creative design project, 1,250 words project report, and a 1,000 words research log. For part-time students an ad-hoc programme will be negotiated if necessary to address group work development.

Reading list

The reading list is available from the Library website

Last updated: 13/11/2018 09:25:43

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