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2015/16 Undergraduate Module Catalogue

GEOG3010 Advanced Retail Planning

20 creditsClass Size: 95

Module manager: Professor Graham Clarke

Taught: Semesters 1 & 2 View Timetable

Year running 2015/16

Module replaces

Old version of Advanced Retail Planning

This module is approved as a discovery module

Module summary

The course aims to introduce students to the very applied topic of site location research. The course first considers the latest trends in retailing in order to update students from year 2 course on service analysis and planning, but this is not a pre-requisite for taking this module. Key methods for site location are then explored, including GIS and spatial interaction models. The consideration of retail demand and retail site attractiveness is crucial and will be introduced in terms of contemporary and future perspectives. Model calibration and testing are also explored. Finally the course reviews new techniques for optimisation in retail store analysis. Guest lecturers will also highlight key issues relating both to individual companies and the sector as a whole.


i) understand the use of spatial models in retail location analysis
ii) critically evaluate GIS for store location planning
iii) assess the impact of the latest retail trends for site location
iv) build the data sets to enable a suite of store location models to be run and evaluated
v) understand the role of optimisation in retail planning

Learning outcomes
On completion of this module students should have acquired:
1) An understanding of the main dimensions of retail location planning;
2) knowledge of the processes underpinning retail location planning and its dynamics;
3) An appreciation of the different approaches to retail location planning especially through the use of GIS and spatial analysis
4) knowledge of the processes underpinning changes in retail demand and the battle for niche market share in UK retailing
5) an in-depth knowledge of the geographical battle for market share as played out through different retail channels (and channel management)
6) the skills to analyse store locations using GIS, statistical routines and mathematical models

Skills outcomes
A Knowledge and Understanding
A4 Spatial patterns and relationships in human phenomena at a variety of scales
A8 The role of changes in technology, the nature of work and labour markets in influencing spatial patterns of economic activity
A9 The theory and application of quantitative, visualisation and other spatial techniques across a wide range of geographical contexts

B Cognitive skills
B1 Abstraction and synthesis of information from a variety of sources
B3 Critical analysis and interpretation of data and text
B4 Developing reasoned arguments
B5 Solving problems and making reasoned decisions

C Practical/professional skills
C1 Plan, design, execute and report geographical research both individually and as part of a team
C2 Undertake effective laboratory and field work (with due regard for safety and risk assessment)
C3 Employ a variety of technical and laboratory-based methods for the analysis and presentation of spatial and environmental information (e.g. GIS, water chemistry, etc)
C4 Collect, interpret and synthesise different types of quantitative and qualitative geographical data

D Key skills
D1 Learn in familiar and unfamiliar situations
D2 Communicate effectively (in writing, verbally and through graphical presentations)
D3 Apply numerical and computational skills to geographical information
D4 Use information technology effectively (including use of spreadsheet, database and word processing programmes; Internet and e-mail)
D5 Identify, retrieve, sort and exchange geographical information using a wide range of sources
D6 Work as part of a team and to recognise and respect the viewpoints of others
D7 Manage time and organise work effectively


Semester 1

Introduction to store location research
Niche spatial marketing
Retail demand estimation
GIS for retail analysis
Spatial interaction models - introduction
Componets of spatial interaction models

Semester 2

Model calibration issues
Planning e-commerce strategies
Network reinvention
Planning mergers and acquisitions
Accessibility modelling
Public sector retail impact assessment

Teaching methods

Delivery typeNumberLength hoursStudent hours
Private study hours120.00
Total Contact hours80.00
Total hours (100hr per 10 credits)200.00

Private study

40 hours reading to support individual lectures
40 hours data collection, analysis and preparation of assessed reports
40 hours revision and preparation for examination

Opportunities for Formative Feedback

Through workshops/practical classes held throughout both semesters. The first piece of assessed work will be handed in by week 5 so that feedback on written work can be given by the middle of semester 1. This work will test the student’s knowledge and understanding of the spatial models through a series of short questions and answers. The second piece of work is due in at the end of week 21 thus again giving time for important feedback prior to the examination. Students can also assess their own skill development through the completion of practical classes.

Methods of assessment

Assessment typeNotes% of formal assessment
ProjectReport - 800 words15.00
ProjectReport - 2000 words45.00
Total percentage (Assessment Coursework)60.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Exam typeExam duration% of formal assessment
Standard exam (closed essays, MCQs etc)1 hr 30 mins40.00
Total percentage (Assessment Exams)40.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 07/10/2014


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