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2018/19 Undergraduate Module Catalogue

LLLC3971 Strategic Management

20 creditsClass Size: 20

Module manager: David Gilding

Taught: 1 Jan to 31 May View Timetable

Year running 2018/19

This module is mutually exclusive with

LUBS2660Principles of Corporate Strategy

This module is not approved as a discovery module

Module summary

Strategy is the cornerstone of every business; it provides an overall direction to the organisation, whilst defines its relationship with both the internal and the external environment. How effectively and efficiently the organisation's corporate strategy is implemented and how well it is aligned to its general context are undoubtedly the most crucial elements linked to firm's performance. The module is designed to help you develop an overall appreciation of the importance of strategy for businesses and the skill-set required when competing globally. It is focused on the information, analyses, organizational processes and skills and business judgment managers must use to devise strategies, position their businesses, define firm boundaries and maximize long-term profits in the face of uncertainty and competition.You will engage in developing your confidence in digital skills by researching for your assignments as well as preparing for tasks before face to face sessions and through interaction with other students online.


The aim of this module is to introduce students to the main concepts and thought processes in strategic management and, thus, enable them to identify and understand the sources of superior firm performance. This module will introduce key theoretical concepts, tools and frameworks useful for analysing the external and internal environment of the firm, and guiding the formulation and execution of different types of strategies. It will also enable students to develop strategic awareness as well as ability to evaluate applicable managerial decisions and actions that affect the performance and survival of businesses in today's global and volatile competitive environment.

Learning outcomes
On successful completion of this module, students will be able to:
-Identify the forces impacting on corporate and business strategies
-Assess the resources, capabilities, and constraints of the firm in terms of it's ability to develop sustainable competitive advantage
-Synthesise the differing and often conflicting theories
-Appraise contemporary applied theory and alternative perspectives and styles in strategy and strategic management
-Evaluate the integrative role of strategic management

Skills outcomes
As part of this module students will develop a range of digital literacy skills. Further details are provided in the module handbook.


The content will cover areas such as:
- The nature of Strategy;
- The Strategic Context: the internal and external environment;
- Strategic capabilities and Strategic purpose;
- Business and Corporate level Strategic choices;
- Strategic financial management.

Teaching methods

Delivery typeNumberLength hoursStudent hours
Private study hours180.50
Total Contact hours19.50
Total hours (100hr per 10 credits)200.00

Private study

Reading 81.5 hours
Critical reflection on practice 39 hours
Assignment preparation 20 hours
Assignment Writing 20 hours

Opportunities for Formative Feedback

Through regular workshops, monitoring of student contributions and the staged submission of formative assessment.

Methods of assessment

Assessment typeNotes% of formal assessment
Essay3,000 words50.00
Report3,000 word project report50.00
Total percentage (Assessment Coursework)100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 21/12/2018


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