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2018/19 Taught Postgraduate Module Catalogue

LUBS5500M Marketing Consultancy Project

30 creditsClass Size: 500

Module manager: Magnus Hultman

Taught: 1 Feb to 30 Sep View Timetable

Year running 2018/19

This module is not approved as an Elective


This module aims to provide students with the skills and knowledge to assess and integrate concepts and/or techniques relating to a specific area of marketing in the context of a contemporary business or marketing problem as commissioned by an identified company or organisation and apply theory and concepts in practice to address client focused business and marketing problems. It provides a personal learning experience through the design, execution and presentation of a significant and extended piece of work relevant to individual student interest and client needs within the specific area.

Learning outcomes
On completion of this module students will be able to:
- Critically appraise core theories and concepts pertaining to a specific and identified area of marketing
- Analyse and evaluate the implications for advertising, marketing communications, international marketing and marketing practices
- Critically analyse relevant data and explain the implications in the context of the business or marketing problem

Skills outcomes
On completion of this module students will be able to:
- Analyse, interpret and evaluate information from a wide range of relevant sources and identify critical issues

Subject specific
- Present and defend reasoned and logical arguments, reflecting current concepts and thinking in the field
- Apply key knowledge and techniques in order to write a detailed research proposal by evaluating exploratory findings which address a specific organisational problem
- Identify and defend an appropriate research design and methodology and apply this to the project


Indicative content
Articulating the business or marketing problem identified by an organisation
Stages in the research process; from problem definition to analysis and recommendations
Research philosophies; inductive, deductive
Type of research approaches: quantitative and qualitative methods
Data analysis; quantitative and qualitative techniques
Writing up results and developing recommendations

Teaching methods

Delivery typeNumberLength hoursStudent hours
Private study hours300.00
Total Contact hours0.00
Total hours (100hr per 10 credits)300.00

Private study

The module is extensively run via private study and is very much student driven. Students are expected to work full time on this over the summer months.

Opportunities for Formative Feedback

Students will receive formative feedback on their topic and research plan in consultation with their allocated supervisor from early March. Students will have the opportunity to meet with their supervisor for a maximum of two meetings, before the formal work on the project starts from the beginning of June. Formative feedback will continue until submission of the project through four to six student-supervisor meetings from June until submission.

Methods of assessment

Assessment typeNotes% of formal assessment
Essay or Dissertation12,000 word individual piece of work100.00
Total percentage (Assessment Coursework)100.00

The resit for this module will be 100% by 12,000 word Dissertation.

Reading list

The reading list is available from the Library website

Last updated: 12/12/2018 10:48:53


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