2018/19 Taught Postgraduate Module Catalogue

LUBS5978M Managing Digital Business

15 creditsClass Size: 50

Module manager: Emma Forsgren
Email: e.forsgren@leeds.ac.uk

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2018/19

This module is not approved as an Elective

Module summary

This module aims to enable studetns to apply a multidisciplinary approach to the exploration of how managers utilise information and communications technologies to enhance the performance of their organisations. It draws on a variety of disciplines (including information systems, strategy, marketing, operations and human resources management).

Objectives

This module aims to enable students to apply a multidisciplinary approach to the exploration of how managers utilise digital information and communications technologies to enhance the performance and innovation of their organisations. This module will provide students with a broad overview of the evolving digital landscape, enable them to critically evaluate digitisation opportunities and challenges within different types of organisation, as well as how to strategically manage these. Through this understanding, students will learn tools and techniques for managing change and development in the digital business, and critically analyse the consequences that digitisation may have on the workforce and the wider society.

Learning outcomes
Upon completion of this module students will be able to:
- Apply knowledge of the core concepts of digital electronic business in differing contexts
- Evaluate the importance of digital electronic business for individuals, organisations and society
- Critically analyse the likely implications of digital electronic business for different business sectors
- Critically evaluate barriers to the growth of digital electronic business
- Apply knowledge of how to exploit digital electronic business in a chosen organisation or business sector.


Skills outcomes
Upon completion of this module students will be able to:
Transferable
- Communicate as an effective manager
- Work successfully within a team to achieve common goals

Skills outcomes
Apply investigative and diagnostic skills in evaluating an organisation's current level of digital business activity.

Select and apply appropriate skills to identify appropriate digital business solutions for an organisation.

Syllabus

Indicative content:
Digital business innovation
Emerging technologies such as cloud computing, social media, mobile technologies and platforms, big data, Internet of Things, AI etc.
Developing and implementing digital technologies
Design thinking
Digital business strategy
Digital leadership, change management and project management
Information governance, security and privacy
Collaboration and co-creation

Teaching methods

Delivery type	Number	Length hours	Student hours
Lectures	11	2.00	22.00
Seminars	5	1.50	7.50
Private study hours			120.50
Total Contact hours			29.50
Total hours (100hr per 10 credits)			150.00

Private study

20 hours - Pre-workshop reading and preparation
40 hours - Post-workshop reading
60 hours - Completion of assessed coursework

Opportunities for Formative Feedback

During the seminars students will receive feedback on their contribution to case study exercises and presentations. Model answers are issued for most exercises to provide additional confirmation to students of their progress.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Essay	3,000 words	100.00
Total percentage (Assessment Coursework)		100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 12/12/2018 10:48:54

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