2018/19 Taught Postgraduate Module Catalogue
LUBS5461M Global Marketing
15 creditsClass Size: 275
Module manager: Dr Magnus Hultman
Email: M.Hultman@leeds.ac.uk
Taught: Semester 1 (Sep to Jan) View Timetable
Year running 2018/19
This module is not approved as an Elective
Objectives
This module aims to provide student with the skills and knowledge to assess and integrate the key concepts of international marketing given the increasing globalization that is taking place worldwide.Learning outcomes
Upon completion of this module students will be able to critically assess:
- the issues and complexities facing business when moving into international markets
- the internationalisation process and how the impacts on selection of market(s) and entry modes
- the importance of understanding different international culture traits, noting the implication for business
- the relevance of key academic literature within international marketing
Skills outcomes
Upon completion of this module students will be able to:
Transferable
- Work as an effective team player, especially in intercultural settings
- Critically appraise and apply academic theories and present reasoned and logical arguments taking international aspects in mind
- Prepare and deliver a professional presentation to international audiences
Subject specific
- Apply techniques for the analysis of environmental and competitive forces in an international setting
Syllabus
Indicative content
Introduction to international marketing
Internationalisation process
International economic, political and legal environment
International sociocultural environment
International market selection
International product strategy
International pricing strategy
International distribution strategy
International marketing communications
Hot issues in international marketing
Teaching methods
Delivery type | Number | Length hours | Student hours |
Lecture | 10 | 2.00 | 20.00 |
Seminar | 10 | 1.00 | 10.00 |
Private study hours | 120.00 | ||
Total Contact hours | 30.00 | ||
Total hours (100hr per 10 credits) | 150.00 |
Private study
Students are expected to undertake the background reading of the module and, where necessary, look to identify new areas of research relevent to the discipline.Opportunities for Formative Feedback
Informative feedback sessions will be provided throughout the seminars, to reflect particular tasks associated with the module's content.Methods of assessment
Exams
Exam type | Exam duration | % of formal assessment |
Standard exam (closed essays, MCQs etc) | 3 hr | 100.00 |
Total percentage (Assessment Exams) | 100.00 |
The resit for this module will be 100% by 3 hours examination
Reading list
The reading list is available from the Library websiteLast updated: 12/12/2018 10:48:53
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- Undergraduate module catalogue
- Taught Postgraduate module catalogue
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