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2016/17 Taught Postgraduate Module Catalogue

LUBS5497M Corporate Communications Project

30 creditsClass Size: 50

Module manager: Tony Byng
Email: A.D.G.Byng@leeds.ac.uk

Taught: 1 Feb to 30 Sep View Timetable

Year running 2016/17

This module is not approved as an Elective

Objectives

This module provides students with the knowledge and skills to assess and integrate concepts and/or techniques relating to a specific area of corporate communications in the context of a contemporary business problem as commissioned by an identified company or organisation. It provides students with a personal learning experience through the design, execution and presentation of a significant and extended piece of work relevant to individual student interest and client needs within the specific area.

Learning outcomes
Upon completion of this module students will be able to:
- Critically appraise and apply theories from the current literature in the field
- Analyse and evaluate the implications for corporate communications practices
- Critically analyse relevant data and explain the implications in the context of the business or corporate communications problem
- Evaluate the core theories and concepts pertaining to a specific and identified business or corporate communications problem

Skills outcomes
Upon completion of this module students will be able to:
Transferable
- Analyse, interpret and evaluate information from a wide range of relevant sources and identify critical issues

Subject specific
- Apply key knowledge and techniques to write a structured and extended analysis addressing a specific organisational problem
- Develop, present and defend reasoned and logical arguments, reflecting current concepts and thinking in the field
- Identify and defend an appropriate research design and methodology and apply this to the project

Syllabus

Indicative content:
Articulating the business or corporate communications problem identified by an organisation
Stages in the research process; from problem definition to analysis and recommendations
Research philosophies; inductive, deductive
Type of research approaches: quantitative and qualitative methods
Data analysis; quantitative and qualitative techniques
Writing up results and developing recommendations

Teaching methods

Delivery type	Number	Length hours	Student hours
Supervision	0	0.00	0.00
Private study hours			300.00
Total Contact hours			0.00
Total hours (100hr per 10 credits)			300.00

Private study

The module is extensively run via private study and is very much student driven. Students are expected to work full time on this over the summer months.

Opportunities for Formative Feedback

Formative feedback provided project supervisors

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Project	Group (20,000 words) or Individual (12,000 words)	100.00
Total percentage (Assessment Coursework)		100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 24/03/2015

Disclaimer

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