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2019/20 Undergraduate Module Catalogue

COMM1790 Design for Digital Media

20 creditsClass Size: 40

Module manager: Tom Jackson
Email: t.jackson@leeds.ac.uk

Taught: Semester 1 View Timetable

Year running 2019/20

Module replaces

COMM1720

This module is not approved as a discovery module

Objectives


Learning outcomes
On completion of this module, students should be able to ...
1. Create design work appropriate to the conventions of different types of media
2. Effectively implement design concepts related to colour, typography, branding, composition and layout
3. Create design work that adheres to relevant technical formats and specifications
4. Successfully integrate a range of contemporary design software into an appropriate technical workflow
5. Analyse, evaluate and reflect upon design work using formal methods of critique

Skills outcomes
Branding and logo design
Colour theory
Typographic design
Composition and layout
Image aesthetics
Visual semiotics
Image compositing, adjustment and correction
Vector graphics
Desktop publishing
Design formats and specifications


Syllabus

The module involves the study of design concepts, contemporary design software and the conventions of design for different types of media.

Students will produce a varied portfolio of design work and analyse, evaluate and reflect upon design work using formal methods of critique. These tasks are intended to develop creative, technical and analytical skills related to design and visual communication.

Teaching methods

Delivery typeNumberLength hoursStudent hours
Lecture201.0020.00
Practical221.0022.00
Private study hours158.00
Total Contact hours42.00
Total hours (100hr per 10 credits)200.00

Private study


58 hours - reading for lectures
80 hours - completion of practical work
20 hours - reflection

Opportunities for Formative Feedback

Performance is monitored weekly at the workshops. Students present their practical work and reflective log for review. The summative mid-semester assessment provides an opportunity for formal feedback.

Methods of assessment


Coursework
Assessment typeNotes% of formal assessment
PracticalA portfolio of three mini design assignments40.00
Reflective logA design blog maintained throughout the module including evidence of workshop tasks20.00
PracticalMajor design assignment: a campaign for a new product/service40.00
Total percentage (Assessment Coursework)100.00

If you are required to resit any component you will need to submit a new version following the instructions in the resit letter.

Reading list

The reading list is available from the Library website

Last updated: 13/11/2018 09:25:45

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