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2019/20 Undergraduate Module Catalogue

COMM2777 Working in Digital Media Teams

20 creditsClass Size: 76

Module manager: Holly Steel
Email: .

Taught: Semester 2 View Timetable

Year running 2019/20

This module is not approved as a discovery module

Module summary

This module introduces students to processes and issues in digital media work and production. Students work together to respond to digital media briefs, developing project management skills and their ability to work collaboratively. The module is framed by theoretical understandings of work in the creative and digital media industries.

Objectives

On completion of this module, students should be able to ...
This module introduces students to processes and issues in digital media work and production. Students work together to respond to digital media briefs, developing project management skills and their ability to work collaboratively. The module is framed by theoretical understandings of work in the creative and digital media industries.

Learning outcomes
On completion of this module, students should be able to:
1. Understand work processes and work-related issues in digital media production environments, and in the creative industries more generally
2. Use formal project management techniques to collaboratively manage a creative solution to a project brief
3. Understand the individual roles and tasks involved in digital media production and work in a team to produce a digital media artefact, service or campaign
4. Devise and conduct appropriate practice-led research methods to inform the specification, development, testing and evaluation of a digital media artefact, service or campaign
5. Present research, ideas and plans in a range of styles including verbal presentation
Reflect upon and critically evaluate on your own practice in light of industry techniques and practices


Syllabus

Collaborative working in digital media; digital media project management; researching digital media production; techniques for generating ideas; techniques for understanding audiences; uses of new and social media for marketing and advertising; approaches to digital media content; analyses of work in the creative and digital media industries.

Teaching methods

Delivery typeNumberLength hoursStudent hours
Team Work30.501.50
presentation14.004.00
Lecture91.009.00
Seminar91.009.00
Private study hours176.50
Total Contact hours23.50
Total hours (100hr per 10 credits)200.00

Private study

Students work in teams to develop responses to live digital media briefs (approximately 143 hours). They also prepare their written assessments individually (approximately 33 hours).

Opportunities for Formative Feedback

Three structured supervision sessions per team; nine seminars, which include informal individual and group presentations; optional individual tutorials.

Methods of assessment


Coursework
Assessment typeNotes% of formal assessment
ProjectDigital media team project. Students work in a team to plan, develop and produce a digital media artefact, service or campaign in response to an industry brief. Students choose the number and kind of works produced in response to the brief and their skills. Students make a 7-10 5 minute presentation about their team project70.00
Practical Report1 x 1,350-1,650 words30.00
Total percentage (Assessment Coursework)100.00

If a team fails to complete the digital media team project, or if failure in the project results in a fail in the overall mark, the resit will take the form of an individual 3000 word essay

Reading list

The reading list is available from the Library website

Last updated: 24/09/2019

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