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2019/20 Undergraduate Module Catalogue

COMM3705 Digital Media Project

40 creditsClass Size: 60

Module manager: Tom Jackson

Taught: Semesters 1 & 2 View Timetable

Year running 2019/20

This module is mutually exclusive with

COMM3910Communication Dissertation

Module replaces

COMM3710 and COMM3720

This module is not approved as a discovery module


This module guides students through the professional practices of developing an advanced new media product which is informed by, and contextualised within, relevant theoretical issues and debates. Working independently, students produce a detailed specification for a new media product, create professional project documentation, pitch their ideas in verbal and written formats, implement prototypes, develop an advanced new media product, critically evaluate their work and deliver oral presentations at key stages. All aspects of this process should be informed by appropriate research devised by the student.

Learning outcomes
On completion of this module, students should be able to:
- Independently formulate and research a new media question that will inform and direct the project
- Devise and conduct appropriate research methods to inform the specification, development, testing and evaluation of a new media product
- Produce professional project documentation including a detailed specification and planning materials
- Develop an advanced new media product demonstrating the ability to work independently with self-discipline, self-direction and reflexivity
- Demonstrate the ability to communicate ideas effectively using a variety of written and oral methods


Developing Creative Ideas
Practice-led Research
Professional Project Documentation
Pitching and Pitch Documents
Project Planning
Professional Production Workflows
Presentation Technique

Teaching methods

Delivery typeNumberLength hoursStudent hours
Private study hours380.00
Total Contact hours20.00
Total hours (100hr per 10 credits)400.00

Private study

Students will work independently throughout the year, conducting research, preparing for their presentations, producing project documentation, and developing the product itself, solving problems that arise during the production process. The student will arrange meetings with their supervisor to receive feedback on their progress.

Opportunities for Formative Feedback

Student progress will be monitored in supervision meetings and by the requirement to continually maintain a research blog.

Methods of assessment

Assessment typeNotes% of formal assessment
ProjectPitch Document15.00
PresentationConcept Presentation, Work-in-Progress Presentation.0.00
Reflective logResearch Blog15.00
PresentationFinal Presentation10.00
PracticalThe Product50.00
Total percentage (Assessment Coursework)100.00

Students resitting this module will be required to successfully complete the following three components of assessment only: the Pitch Document, the Product and the Final Presentation. The other components are not available to resit. The resit grade will be calculated with the Pitch Document weighted at 20% of the formal assessment, the Project at 70% and the Final Presentation at 10%.

Reading list

There is no reading list for this module

Last updated: 14/05/2019


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