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2019/20 Undergraduate Module Catalogue

COMM3780 Mobile Media

20 creditsClass Size: 50

Module manager: Chris Birchall
Email: c.t.birchall@leeds.ac.uk

Taught: Semester 1 View Timetable

Year running 2019/20

This module is not approved as a discovery module

Objectives

This module examines the development, theory and form of the contemporary ecology of mobile media and applies this knowledge in a technical context in which students will develop the skills to create mobile products, services or campaigns.

Learning outcomes
On completion of this module students should be able to:
1. Demonstrate knowledge of theories, conventions and uses of mobile technologies;
2. Design, produce and/or evaluate mobile communications campaigns, mobile websites, applications or services
3. Experiment with mobile media development practices and critically analyse the forces that shape the production and consumption of mobile content, products and services
4. Critically analyse the complex relationships between mobile media, culture and society

Skills outcomes
Mobile application and campaign planning and production.


Syllabus

Issues to be covered include:
Defining mobile media and the ecology of the mobile media industry; key drivers in mobile media usage (personal and portable, connected and social); challenges posed by mobile as a mass media channel and some solutions and adaptations; networks and communities as drivers of mobile media (including group forming theory/mobile social networks, gamification and brand engagement); digital convergence of mobile and the integration of different technologies (such as geolocation, photography, communications) in mobile media.
Practices to be covered include:
Design for mobile; mobile app creation; cross platform publishing.

Teaching methods

Delivery typeNumberLength hoursStudent hours
Workshop111.0011.00
Lecture111.0011.00
Seminar81.008.00
Private study hours170.00
Total Contact hours30.00
Total hours (100hr per 10 credits)200.00

Private study

Students will:
- examination of existing mobile offerings (20 hours)
- practical exercises (34 hours)
- related reading (40 hours)
- preparation for assessed work (80 hours)

Opportunities for Formative Feedback

Student progress will be monitored in workshops, as well as through mid-module assessment.

Methods of assessment


Coursework
Assessment typeNotes% of formal assessment
Case StudyEquivalent to 2000 - 2,500 words40.00
Project(Research into or design or development of mobile product/campaign. Equivalent to 3,000 - 3,500 words60.00
Total percentage (Assessment Coursework)100.00

To resit either component, a repeat/resubmission of the outlined task will be requested

Reading list

The reading list is available from the Library website

Last updated: 16/10/2019

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