2019/20 Undergraduate Module Catalogue
DESN1355 Fashion Marketing
20 creditsClass Size: 100
Module manager: Dr Maria Logkizidou
Email: m.logkizidou@leeds.ac.uk
Taught: Semesters 1 & 2 (Sep to Jun) View Timetable
Year running 2019/20
Co-requisites
| DESN1375 | Fashion in Context |
This module is not approved as a discovery module
Objectives
The purpose of this module is to introduce students to the basic principles of fashion marketing with a sound understanding of how the fashion industry operates and how consumers are a part of the fashion systemLearning outcomes
On completion of this module the student will be able to:
- Demonstrate an understanding of the marketing principles with particular emphasis on the marketing mix
- Describe manufacturing processes and supply chain structures
- Produce a customer profile for a fashion related business concept
- Provide an understanding of design (fibres / materials and styling) and pricing strategies in relation to a range of target markets
Syllabus
This module aims to ensure students develop a sound understanding of the fashion industry through an overview and evaluation of the fashion marketplace and fashion production processes including product development, materials and components, manufacturing processes and supply chains. The principles of marketing will be fully understood at a basic level using marketing mix theories with an introduction to market and marketing research practices. Students will develop a good understanding of the consumers role in the fashion system through target marketing and segmentation theories and practice. Students will be introduced to consumer behaviour theories and will implement at least one customer profile for a target market. Students will develop a firm understanding of how the totality of product design and pricing strategies differ for different fashion markets. (Weekly delivery plan attached)
Teaching methods
| Delivery type | Number | Length hours | Student hours |
| Presentation | 1 | 2.00 | 2.00 |
| presentation | 1 | 2.00 | 2.00 |
| Lecture | 12 | 1.00 | 12.00 |
| Practical | 2 | 2.00 | 4.00 |
| Seminar | 2 | 2.00 | 4.00 |
| Tutorial | 3 | 2.00 | 6.00 |
| Private study hours | 170.00 | ||
| Total Contact hours | 30.00 | ||
| Total hours (100hr per 10 credits) | 200.00 | ||
Private study
Private study will be spent as follows:- Library Research & Reading 87 hours
- Exam preparation / revision 20 hours
- Fieldwork 5 hours
- Analysis of fieldwork data 15 hours
- Mood board Research 17 hours
- Mood board Creation 8 hours
- Report Writing 15 hours
Opportunities for Formative Feedback
Continuous monitoring of student progress will be monitored by:- Regular attendance at lectures and practical sessions
- An in-term questionnaire
- Tutorials at strategic times throughout the module
Methods of assessment
Coursework
| Assessment type | Notes | % of formal assessment |
| Report | detailed report 2,500 - 3000 words max | 30.00 |
| Group Project | 1,000-1,500 words | 20.00 |
| Presentation | Visual presentation | 20.00 |
| Total percentage (Assessment Coursework) | 70.00 | |
Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated
Exams
| Exam type | Exam duration | % of formal assessment |
| Standard exam (closed essays, MCQs etc) | 1 hr 30 mins | 30.00 |
| Total percentage (Assessment Exams) | 30.00 | |
Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated
Reading list
The reading list is available from the Library websiteLast updated: 30/04/2019
Browse Other Catalogues
- Undergraduate module catalogue
- Taught Postgraduate module catalogue
- Undergraduate programme catalogue
- Taught Postgraduate programme catalogue
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