2019/20 Undergraduate Module Catalogue
DESN2375 Fashion Promotions
20 creditsClass Size: 45
Module manager: Dr Joanna Blanco-Velo
Email: j.m.blanco-velo@leeds.ac.uk
Taught: Semesters 1 & 2 (Sep to Jun) View Timetable
Year running 2019/20
This module is not approved as a discovery module
Objectives
TThe purpose of this module is to explore marketing communications strategies for fashion-related products and concepts. Fashion brand development and communications will be investigated and students will gain an understanding of the importance of digital communications for fashion concepts and products.Learning outcomes
On completion of this module the student will be able to:
- Demonstrate a critical understanding of marketing communications applied to fashion-related industries with a concise understanding of digital marketing, advertising, PR activities and branding.
- Develop a promotional plan for a fashion brand.
- Develop promotional materials to support the promotional plan.
Syllabus
This module aims to ensure students develop a critical understanding of marketing communications applied to a range of fashion-related industries with a particular emphasis on digital marketing, advertising and public relations. Students will critically appraise aspects of branding through an overview and evaluation of theories and practice. Innovations in fashion media will be critically evaluated in order to develop suitable promotional materials for an promotional campaign. Students will gain an understanding of fashion in its broader context through examining the promotional activities of a range of brands across market levels.
Teaching methods
| Delivery type | Number | Length hours | Student hours |
| Lecture | 16 | 1.00 | 16.00 |
| Practical | 6 | 2.00 | 12.00 |
| Seminar | 8 | 1.00 | 8.00 |
| Private study hours | 164.00 | ||
| Total Contact hours | 36.00 | ||
| Total hours (100hr per 10 credits) | 200.00 | ||
Private study
Private study will be spent as follows:- Library Research & Reading 82 hours
- Promotional Materials Research 18 hours
- Promotional Materials Creation 15 hours
- Report Writing 49 hours
Opportunities for Formative Feedback
Continuous monitoring of Student progress will be monitored by:• Regular attendance at lectures and practical sessions
• Tutorials at strategic times throughout the module
Methods of assessment
Coursework
| Assessment type | Notes | % of formal assessment |
| Report | Case study report with promotional materials 2500-3000 words | 30.00 |
| Practical | Promotional materials | 20.00 |
| Reflective log | Blog journal 2500-3000 words with accompanying visual communications | 50.00 |
| Total percentage (Assessment Coursework) | 100.00 | |
Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated
Reading list
The reading list is available from the Library websiteLast updated: 26/09/2019
Browse Other Catalogues
- Undergraduate module catalogue
- Taught Postgraduate module catalogue
- Undergraduate programme catalogue
- Taught Postgraduate programme catalogue
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