2019/20 Undergraduate Module Catalogue

DESN2989 Graphic and Communication Media B

20 creditsClass Size: 90

Module manager: Mr Jonathan Baugh
Email: j.baugh@leeds.ac.uk

Taught: Semester 2 (Jan to Jun) View Timetable

Year running 2019/20

This module is not approved as a discovery module

Objectives

This module aims to give the students a professional design work ethic. Students will select 2 projects (from 4) that relate to their potential/future aspirations within a creative sector. The project will be set and presented by the design industry

Learning outcomes
On completion of this module, students should be able to:
- Demonstrate an in depth understanding of the design process within a professional environment
- Generate creative ideas bsed on in-depth research and understanding;
- Evaluate and experiment with creative ideas
- Create professional visual communications
- Work within professional limitations

Skills outcomes
This module will be made up of lectures, seminars and
computer cluster session.
Lectures will introduce students to the standards
required in the different design sectors.
Seminars will develop further students critical analysis
skills.
Cluster sessions will develop each students design
production skills. Students will be working on the design
solutions (as they would in an agency) while the staff
monitor their progress.

Syllabus

The module will cover the following topics in the context of industry professionalism
- visual language
- creating effective and professional communication
- generating and evaluating creative ideas
- understanding target markets
- relevant conceptual thinking

Teaching methods

Delivery type	Number	Length hours	Student hours
Computer Class	5	3.00	15.00
Lecture	5	1.00	5.00
Seminar	6	3.00	18.00
Private study hours			162.00
Total Contact hours			38.00
Total hours (100hr per 10 credits)			200.00

Private study

-PRIVATE STUDY TIME SHOULD BE SPENT ON:

PROJECT ONE RESEARCH: 12.5HRS
PROJECT TWO RESEARCH: 12.5HRS
PROJECT ONE DEVELOPMENT: 35HRS
PROJECT TWO DEVELOPMENT: 35HRS
PROJECT ONE PRODUCTION: 23.5HRS
PROJECT TWO PRODUCTION: 23.5HRS
SET READING LIST: 20HRS

Opportunities for Formative Feedback

Students progress will be monitored by the following methods:
Attendance to the timetabled seminars/cluster sessions and lectures.
Weekly progression discussions with an allocated tutor.
Written feedback in weeks 5 and 10.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Project	Project 1	50.00
Project	Project 2	50.00
Total percentage (Assessment Coursework)		100.00

Students will respond to 2 briefs, each worth 50%

Reading list

The reading list is available from the Library website

Last updated: 06/09/2019

Disclaimer

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• Undergraduate module catalogue
• Taught Postgraduate module catalogue
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• Taught Postgraduate programme catalogue

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