2019/20 Undergraduate Module Catalogue

DESN3150 Contemporary Moving Image

20 creditsClass Size: 50

Module manager: Mr Alan Oliver
Email: a.oliver@leeds.ac.uk

Taught: Semesters 1 & 2 (Sep to Jun) View Timetable

Year running 2019/20

Pre-requisites

DESN2150

Contemporary Digital Media

This module is not approved as a discovery module

Objectives

This module is designed to further advance your academic understanding of moving image and/or motion graphics and their application in visual communication. The module will build on your existing knowledge to explore critically different approaches to the creative processes within moving image and will encourage the use of narrative and story-telling in relation to visual problems. Opportunity will be provided for you to develop a range of industry relevant moving image/motion graphics production skills.

On successful completion of the module, you will have gained an advanced level of knowledge in both moving image theory and practice.

Learning outcomes
On successful completion of this module, students will be able to:
- demonstrate knowledge of how to articulate visual narrative;
- conduct effective research and analysis in order to identify communication problems in relation to moving image;
- conduct effective critical review and evaluation of current issues with the professional practice of moving image communication;
- apply project management skills to implement and achieve deadlines.

Skills outcomes
- To identify and articulate the creative concept in relation to the delivery time based communications.
- To apply creative ideas through time based media.

Syllabus

This practically-based module runs across Semesters 1 and 2. Semester 1 will consist of independent research into visual communications and contemporary moving image facilitated through seminars and workshops; development from this research will culminate in the presentation of a design proposal. In Semesters 1 and 2, self-directed experimentation with advanced special effects and animation software and techniques will give you the necessary grounding to implement your proposal in Semester 2. You will be expected to plan your production and post-production work and implement this to achieve a professional design solution.

You must have previous experience of moving image/motion graphics software and techniques to take this module.

Teaching methods

Delivery type	Number	Length hours	Student hours
Lecture	1	1.00	1.00
Seminar	10	2.00	20.00
Private study hours			179.00
Total Contact hours			21.00
Total hours (100hr per 10 credits)			200.00

Private study

It is a necessary requirement that level 3 students to be able to project manage their work efficiently and in respect of working with a time based media. Students at this level should be able to generate multiple creative concepts and evaluate their findings and make appropriate decisions. They should also be able to objectively review and negotiate project proposals in order to identify the most appropriate and effective solution to the communication problem and evaluate the validity and appropriateness of feedback to develop their proposal accordingly.

Students at this level should be encouraged to undertake and manage private study time in preparation for either further study or a career in their chosen industry.

Opportunities for Formative Feedback

Student progress is monitored through the seminar sessions where students present creative proposals to their tutor and peer group. Weekly feedback and advice is given in order to assist the student in achieving their creative objectives.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Reflective log	The reflective log may take a variety of forms, dependent on the project outcome (sketchbook, blog etc.). This will be agreed on a case-by-case basis with the project supervisor. The creative log MUST evidence the collection and analysis of research, development of concept and reflection on the intention of the proposal.	30.00
Presentation	5 slide presentation accompanied by 200-300 word rationale.	10.00
Practical	The practical outcome will be a piece of contemporary moving image; this may take a variety of forms, agreed on a case-by-case basis with the project supervisor.	50.00
Report	500 word reflection on project process and outcome	10.00
Total percentage (Assessment Coursework)		100.00

(1) The reflective log may take a variety of forms, dependent on the project outcome (sketchbook, blog etc.). This will be agreed on a case-by-case basis with the project supervisor. The creative log MUST evidence the collection and analysis of research, development of concept and reflection on the intention of the proposal. (2) The practical outcome will be a piece of contemporary moving image; this may take a variety of forms, agreed on a case-by-case basis with the project supervisor.

Reading list

The reading list is available from the Library website

Last updated: 13/11/2018 09:25:46

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