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2019/20 Taught Postgraduate Module Catalogue

DESN5303M Fashion Communication and Photography

15 creditsClass Size: 20

Module manager: Mr Mike Anderson
Email: m.anderson@leeds.ac.uk

Taught: Semester 2 View Timetable

Year running 2019/20

This module is not approved as an Elective

Objectives

This module aims to further creative thinking and develop a working understanding of fashion communication and photography by taking the student on a journey of exploration, forcing to question, challenging ideas and thinking creatively. It aims to provide an understanding of the methods used to transmit Fashion communication messages through visual imagery and promotional destination. Working from a self-initiated study proposal, students will develop solutions from research to final concept with the intention to develop their individual voice and create a unique portfolio.

Learning outcomes
On completion of this module students should:
- Develop a sound solution focused route of enquire, showing intent, research, development and final concept
- Show insight into a diverse range of communication concepts where Fashion imagery can be employed
- Demonstrate dexterity in the selection and use of appropriate media and methods
- Be able to recognise the interactive relationship between material, media processes, ideas and issues
- Produce work mindful of an audience and / or professional need
- Demonstrate awareness of current and future trends and issues in relevance to their project
- Produce work that demonstrates an ability to creatively communicate a Fashion message
- Manage time, resources and organisation skills effectively

Skills outcomes
Computer literate to advanced level
Camera skills
Creative problem solving
Research skills
Professional presentation skills
Independent working and time management skills


Syllabus

Through workshops, tutorials, group discussions, studio critiques and lectures this module aims to develop creative visual thinking and problem solving as well as an understanding of the power of communicating a fashion marketing message through imagery.
Demonstrating an understanding and mastering of appropriate media skills, students will produce a portfolio and final imagery that communicates a fashion message and shows awareness of current issues, vision and creativity. Development of understanding of relevant concepts and evidence of independent enquiry within their work is expected.

Teaching methods

Delivery typeNumberLength hoursStudent hours
Fieldwork11.001.00
Group learning21.503.00
Lecture51.005.00
Practical12.002.00
Seminar52.0010.00
Tutorial20.501.00
Private study hours128.00
Total Contact hours22.00
Total hours (100hr per 10 credits)150.00

Private study


Private study will be spent in: Visual Research: 30 hours; Library Research: 30 hours; Development: 30 hour: Preparation and presentation of work: 38 hours.

It is a necessary requirement that advanced level students are able to conduct effective research and develop their own creative proposals independently, demonstrating their unique ability to generate original ideas and to present those ideas in visual form.
The seminar sessions are designed to provide group and tutor feedback to proposal and work progress. The students should demonstrate their ability to evaluate the validity and appropriateness of that feedback and develop their visual communication concepts accordingly. Equally, the visual development and articulation of the creative concept relies upon individual judgement and analysis and this must be learnt through personal exploration and experimentation, testing the proposal, employing recognised or experimental methods against the strategic aim of the communication object.

Opportunities for Formative Feedback

Student progress is monitored through the group critiques where each student presents their creative proposal to their tutors and peer group. In weekly discussions feedback and advice is given in order to assist the students in achieving their objective. Tutorials will give the students the opportunity to discuss their work and progress on a one-to-one basis with the tutor. The module is supported by practical sessions which aid the development of understanding and exploration into visualisation techniques and methods relevant to conceptual proposals and strategies.Student progress is monitored through the group critiques where each student presents their creative proposal to their tutors and peer group. In weekly discussions feedback and advice is given in order to assist the students in achieving their objective. Tutorials will give the students the opportunity to discuss their work and progress on a one-to-one basis with the tutor. The module is supported by practical sessions which aid the development of understanding and exploration into visualisation techniques and methods relevant to conceptual proposals and strategies.

Methods of assessment


Coursework
Assessment typeNotes% of formal assessment
PortfolioResearch and Development60.00
Portfolio7 boards (customer/concept/final images)40.00
Total percentage (Assessment Coursework)100.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 13/11/2018 09:25:44

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