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2019/20 Taught Postgraduate Module Catalogue

DESN5305M Fashion Industry Analysis

15 creditsClass Size: 80

Module manager: Dr Pammi Sinha

Taught: Semester 2 View Timetable

Year running 2019/20

This module is not approved as an Elective

Module summary

This module aims to develop and expand an understanding of the fundamental principles of the fashion industry. Acquire an appreciation of the major developments in design & product development innovation. Understand the critical issues affecting the fashion industry globally, have an enhanced awareness of the economic and commercial role of design within the fashion industry towards improved competitive performance.


To introduce students to the fundamental concepts and principles of the fashion industry and its management. Delivered through a series of lectures, students will be introduced to the critical issues affecting the fashion industry globally.

Learning outcomes
On completion of this module the student will be able to:
• Demonstrate knowledge and understanding of the nature and dynamics of the global textiles and fashion industry,
• Demonstrate knowledge and understanding of retail and marketing strategies, management of resources & operations within those organisations;
• Demonstrate knowledge and understanding of the role innovation and technology can play in addressing some of the key challenges the industry faces in the future,
• Demonstrate knowledge and understanding of the role of individuals in evolving the direction for industry.

Skills outcomes
-Ability to critically examine and appraise a range of literature about the international fashion industry.
-Ability to critique the key questions and issues with regards to future directions within the industry.
-Communicate, through writing, concepts and theories clearly and coherently.


This module will examine:
• The evolution of the concept of ‘fashion’,
• How the term ‘industry’ is defined, developments within the global fashion industry, its current structure and size.
• Design and development of a fashion range: the process, the teams and their management, research that needs to be conducted, technologies that are utilised.
• Strategic issues in product development and the links between the processes and how they are managed according to their market levels.
• Relationships between design and retail: influences along the supply chain for the product and businesses involved.
• Business models within the fashion and textiles industry: the where centres of production are and manufacturing networks, supply chains and value chain concept, the relationships that are formed between different types of businesses and the range of impacts that this has on the geographic regions involved.
• Sustainability (environmental and ethical issues): a global perspective, efforts different countries are undertaking towards a sustainable fashion industry, the significant issues and bodies of experts involved as well as the consumer.
• Future directions for the global fashion and textiles industry.

Teaching methods

Delivery typeNumberLength hoursStudent hours
Private study hours128.00
Total Contact hours22.00
Total hours (100hr per 10 credits)150.00

Private study

Private study will be spent as follows: * Library Research & Reading 125 hours * Unassessed MCQ on Minerva portal 3 hours

Opportunities for Formative Feedback

Student progress will be monitored through:
-Regular attendance at lectures sessions
-Mid semester, online MCQ test (unassessed)
-Example exam question
-Formal test in-lecture under exam conditions (assessed)
-Revision workshop based on self-assessed results.

Methods of assessment

Assessment typeNotes% of formal assessment
In-course MCQmid semester 90 minutes0.00
In-course Assessmentin class test 90 minutes20.00
Total percentage (Assessment Coursework)20.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Exam typeExam duration% of formal assessment
Unseen exam 1 hr 30 mins80.00
Total percentage (Assessment Exams)80.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Reading list

The reading list is available from the Library website

Last updated: 20/09/2019


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